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WebWars Takes New Name, Electric Bat Interactive

March 9, 2010

WebWars Takes New Name, Electric Bat Interactive

Expands Strategy for Making Innovative Social Games

WebWars, the company that pioneered layered reality gaming (LRG), has rebranded itself as Electric Bat Interactive (EBI) in order to reflect the studio's new level of dedication to a broad range of innovative interactive entertainment. The new moniker was inspired by the Mexican free-tailed bats that fill the skies of downtown Austin, where the company is headquartered.

Electric Bat Interactive will focus on bringing new entertainment experiences to multiple platforms, while continuing to launch its announced Web-based titles: WebLords, a strategic fantasy player-versus-player game, and Weblings, a colorful collection game for players of all ages filled with adorable critters to collect and play with. Both games are played on any site across the Web via the company's proprietary layered reality gaming technology.

"Consumers are looking for fun social and interactive entertainment that is easily accessible, without requiring a major investment in time or resources," said Cindy Armstrong, CEO, Electric Bat Interactive, LLC. "By allowing our players to either jump into a game on any website or simply pulling out their smartphone, we will meet those needs by bringing the games to where the gamers are, rather than requiring players to hunt for games to play. Becoming 'Electric Bat Interactive' reinforces our studio's commitment to meet these consumer demands by creating a diverse catalog of social interactive entertainment across multiple platforms. As we bring more online games to market with our LRG technology, we will explore additional strategies and opportunities that will allow our fans to access EBI content anywhere, any time."

Electric Bat Interactive's LRG platform turns literally any site on the Web into a social online game. With the Gamebar, a downloadable toolbar for Internet Explorer and Firefox, EBI un-tethers players, giving them the freedom to enjoy games, including WebLords and Weblings, while browsing their favorite sites. The games have a fast learning curve and can be played essentially anytime, anywhere, from any computer with an Internet connection.

The LRG platform leverages existing open source technology within a reusable modular game system. These modules enable interchangeable themes, characters, gameplay mechanics and standard game components, such as social networking, chat features and billing. This allows developers to roll out new games on an aggressive timeline. EBI can choose from a variety of features for its future title development, drastically reducing time-to-market and costs. The modules are also backwards compatible, enabling EBI to upgrade existing games with future developments, in order to extend a successful franchise.

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