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Ubisoft Sells Through More than Two Million Units of Just Dance Worldwide

March 31, 2010

Ubisoft Sells Through More than Two Million Units of Just Dance Worldwide

Today Ubisoft announced that the worldwide hit video game Just Dance , which launched in mid-November 2009, has sold through more than two million units worldwide, becoming the fastest-selling new intellectual property from a third-party publisher on Wii. Developed by Ubisoft Paris, Just Dance is the first real music video game in which up to four people can break it down at a time, as they follow on-screen choreographed moves set to classic dance tracks, entertaining spectators along the way. Just Dance features an incredible track list with more than 30 famous tunes from the ’60s to today, including songs by Katy Perry, MC Hammer and the Spice Girls.

Just Dance has consistently danced into the top of the video game charts in recent months, spending time in the top ten in most European and North American territories. According to NPD data, Just Dance is the best-selling music/rhythm game for Wii in the U.S. from December 2009 through February 2010, and is on track to maintain its sales momentum for the month of March 2010. The title hit No. 1 and remained there for several weeks in the very competitive U.K. market, beating well-established hardcore video game franchises.

“The consumer response to Just Dance has been overwhelming,” said Tony Key, senior vice president sales and marketing at Ubisoft, U.S. “With Just Dance’s success we’ve seen a renewal of the music video game genre, as this is truly a game that is accessible and enjoyable for everyone.”

Just Dance is available at retail locations nationwide for the manufacturer’s suggested retail price of $39.99. Just Dance is rated E10+by the ESRB. For more information about Just Dance, please visit: www.justdancegame.com, and to witness the phenomenon, check out: YouTube.com/justdancegame.com.

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