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Ubisoft Kicks The Habit With New Coach Game

November 19, 2008

UBISOFT KICKS THE HABIT WITH NEW COACH GAME

My Stop Smoking Coach with Allen Carr a First for Nintendo DS

Today Ubisoft announced that My Stop Smoking Coach with Allen Carr is now available on store shelves. Designed exclusively for the Nintendo DS(TM) system, My Stop Smoking Coach with Allen Carr provides players with an entertaining, interactive method to quit smoking.

Based on the method outlined in the international best seller, Allen Carr's Easyway to Stop Smoking, My Stop Smoking Coach with Allen Carr removes the smoker's belief that smoking provides any genuine pleasure or crutch, and takes away the feeling of deprivation, therefore ridding the smoker of the fear of stopping.

My Stop Smoking Coach with Allen Carr is the latest title to be released under the "My Coach” brand, part of Ubisoft's Games for Everyone division. Made up of a series of games that foster self-improvement while entertaining players at the same time, other titles in the brand include My Weight Loss Coach (for Nintendo DS), which helps players maintain a healthy lifestyle, and My Fitness Coach (for Wii(TM)), a game that allows players to create, engage in, and track their own fitness program.

My Stop Smoking Coach with Allen Carr is rated E for Everyone by the ESRB and has a manufacturer's suggested retail price of $29.99. It can be purchased anywhere video games are sold.

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