Ubisoft, Jenny McCarthy Partner for Your Shape
August 13, 2009
JENNY McCARTHY, UBISOFT TEAM UP FOR "YOUR SHAPE”
McCarthy to be the Face of Fitness Innovation
Ubisoft® today announced that it has partnered with actress, comedienne, host and best-selling author Jenny McCarthy for Your Shape(TM) featuring Jenny McCarthy, a ground-breaking new fitness title that leverages the technological advances of an entirely new, revolutionary camera for the Wii(TM) system from Nintendo. Scheduled to be released worldwide this Holiday 2009, Your Shape featuring Jenny McCarthy is the first fitness video game that enables people to work-out controller-free. Your Shape featuring Jenny McCarthy comes with a camera peripheral that features Ubisoft's proprietary motion tracking technology, which provides a completely personalized and interactive work-out by scanning players' bodies, assessing their current fitness level and then projecting their images onto the TV.
In addition to being the face of Your Shape featuring Jenny McCarthy in North America, Jenny will also be your in-game work-out buddy, providing a fun and motivating exercise experience, while also ensuring that players get the most efficient, and effective, work-out possible. Once the player completes an initial fitness test, McCarthy's in-game avatar will be able to completely personalize their workout routine to both their fitness level as well as their personal fitness goals. And, with the innovative new motion tracking technology, the game is able to follow a player's movements as they work-out, and guides them so that they know whether or not they're doing the exercises correctly.
"Partnering with Jenny McCarthy was a no-brainer for us,” said Tony Key, vice president of sales and marketing, North America. "Her commitment to fitness, and exceptionally wide fan-base, make her an ideal fit for the Your Shape brand. Best of all, she will make the workout fun for players, which is an element that has been missing in the fitness game market.”
"I am thrilled to be working with Ubisoft on Your Shape,” said Jenny McCarthy. "The features in the game are incredible, and you have to see the technology to believe it. I was blown away. I truly believe in the importance of fitness, and Your Shape featuring Jenny McCarthy is the perfect way to get a truly interactive, personalized workout on Wii. Given how busy we all are these days, especially once you have kids, it is important to find the most effective way to keep fit from the comfort of home.”
As co-host of the popular MTV series Singled Out, McCarthy's outrageous and fun-loving personality made her an instant favorite with television viewers. She segued into her own MTV comedy/variety show, The Jenny McCarthy Show, which led to her NBC sitcom Jenny, in 1997. HarperCollins published McCarthy's autobiography, Jen-X, in the Fall of 1997. Her comedic take on pregnancy and childbirth, Belly Laughs, was released in spring 2004 and earned a spot on the prestigious New York Times Bestseller List. A follow-up, Baby Laughs, published in spring 2005, also made the New York Times list. A third book in this successful series, Life Laughs, released a year later in spring 2006. Louder Than Words: A Mother's Journey in Healing Autism, was released in mid-September 2007 and her latest book, Healing and Preventing Autism: A Complete Guide, was released in March of 2009. McCarthy has recently become the spokesperson for Weight Watchers, encouraging healthy living and nutrition for new moms, and she currently has a development deal with Oprah Winfrey's Harpo Productions. She will be seen next in the ABC Family original movie, "Santa Baby 2.”