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Ubisoft Creates New Social Gaming Experience on Facebook

July 21, 2009

UBISOFT CREATES 'UBIFRIENDS,' A NEW SOCIAL GAMING EXPERIENCE ON FACEBOOK

Today Ubisoft stepped into the social gaming medium, unveiling UbiFriends, a new gaming portal on Facebook Platform. The portal will regularly offer new games and applications for Facebook users to share and have fun with their Facebook friends. The first game available on UbiFriends is TickTockTM, a trivia game designed to test Facebook users' knowledge of their friends.

TickTock is a free application that utilizes user-generated content from users' Facebook friends via their status updates as a resource necessary to succeed in the game. TickTock is among the first games developed for Facebook Platform by a major publisher that leverages users' Facebook friends in a meaningful way, and it's the start of many more Facebook gaming applications to come from Ubisoft. The game also reinforces the importance of a user's social graph and provides another way for players to interact with their friends on Facebook. The more friends a user has on Facebook, the more successful that player may be at TickTock.

Ubisoft is committed to producing high quality and engaging games that utilize the best technologies available. The UbiFriends portal runs on Google App Engine, which makes web applications easy to build, scale and maintain. The UbiFriends portal embraces social media and the open technologies that power the web, highlighting Ubisoft's leadership and innovation in the gaming space. TickTock and the UbiFriends portal are the first projects developed by a dedicated internal team at Ubisoft's San Francisco office.

"We've been a leader in the art of making games for many years and we're happy to bring the Ubisoft experience to Facebook Platform,” said Laurent Detoc, president of Ubisoft North America. "Our first application, TickTock, is about leveraging user generated content to interact with your friends, and it's the first of many applications that we're building for our UbiFriends portal.”

To begin playing TickTock, please follow these steps:

• Sign-in or register for an account on Facebook

• Visit the TickTock application page: http://apps.facebook.com/ticktockgame/ 

• Start playing!

For more information on TickTock and Ubisoft's UbiFriends portal on Facebook, please visit: http://apps.facebook.com/ticktockgame/

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