news\ Sep 27, 2011 at 4:05 pm

Ubisoft Carves Waves with Surf's Up

March 19, 2007

Ubisoft Carves Waves with Surf's Up

Sony Pictures Animation's Big-Screen Surf Spectacular Splashes into the Interactive Realm Leading to Film Release on June 8, 2007

Ubisoft in collaboration with Sony Pictures Animation and Sony Pictures Consumer Products announced today that the Surf's Up video game, based on Sony Pictures Animation's feature-length CG animated film, in theaters June 8, 2007, will be shipping May 22, 2007, for the PLAYSTATION 3, PlayStation 2, PSP system, Xbox 360, Wii, Nintendo GameCube, Nintendo DS, Game Boy Advance, and Windows PC.

The Surf's Up video game features the voice talent from the stars of the feature-length movie. Cast members Shia LaBeouf as Cody Maverick; Jeff Bridges as Big Z; Zooey Deschanel as Lani Aliikai; Mario Cantone as Mikey Abromowitz; Diedrich Bader as Tank; and Sal Masekela as the announcer for the sports network SPEN, all provided new and original dialogue for the game. In addition, film clips featuring all the characters from the film – including Chicken Joe (Jon Heder) and surfing icons Kelly Slater and Rob Machado (themselves) – are showcased in the game.

"Ubisoft has the creative and technological abilities to develop a cutting-edge arcade surfing game based on Sony Pictures Animation's new film, Surf's Up,” said Mark Caplan, Vice President, Interactive at Sony Pictures Consumer Products. "Sony's partnership with Ubisoft has helped to expand our properties by creating fun interactive experiences beyond the movies while maintaining the creativity and artistic beauty of the films.”

Developed by Ubisoft's award-winning Montreal studio, Surf's Up(TM) takes players on a tubular surf adventure with Cody Maverick, an up-and-coming surfer, entering his first pro competition. The game plunges players into the exciting world of surfing, featuring thrilling surf tricks, cool surf locales and all the characters from the Surf's Up movie.

"Ubisoft is excited to be developing an innovative, first-class surfing game based on all the cool characters from the Surf's Up movie. With its compelling storyline, sports dynamic and humor, the movie lends itself extremely well as a video game experience,” said Tony Key, vice president of marketing for Ubisoft. "Keeping with its goal to secure strong partnerships and to be one of the leading developers of movie-based games, Ubisoft has worked closely with Sony Pictures Animation and Sony Pictures Consumer Products to develop a video game that captures the adventure and excitement from the movie.”

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