Ubisoft and Music For All Partner to Support Music Education via Jam Sessions
August 30, 2007
UBISOFT AND MUSIC FOR ALL PARTNER TO SUPPORT ACTIVE MUSIC CREATION AND EDUCATION VIA JAM SESSIONS
Nintendo DS Guitar Title Opens Door for Everyone to Make Music
Today Ubisoft, one of the world's largest video game publishers, and Music for All, one of the largest and most influential national music education organizations in support of active music making, announced a cause-based partnership to promote the value of music-making for everyone through Ubisoft's unique Nintendo DS(TM) title, Jam Sessions(TM) – launching in North America September 12 at the manufacturer's suggested retail price of $29.99. Jam Sessions is rated E10+.
Jam Sessions is a groundbreaking music title exclusively for the Nintendo DS(TM) system in which players actually strum a guitar via the Touch Screen to make music. Players are not only able to learn the rhythms of guitar playing, they also learn chord sounds and progressions through embedded songs and improvisation. The game is a true guitar experience in the palm of your hand.
"Ubisoft is thrilled to partner with Music for All to support their music-making and music education efforts across the United States,” shared Tony Key, vice president of marketing, Ubisoft. "Jam Sessions is easy to pick up and play, making it a perfect title to showcase how music should be accessible to all and can be an integral part of both education and entertainment.”
Music for All is one of the largest and most influential national music education organizations in support of active music-making. Music for All is unique in that it combines programming at a national level with awareness campaigns, research and advocacy for music education. Music for All is also one of the nation's leading music and arts education research, public policy and advocacy organizations, addressing the growing concern that public policies have created barriers for many schools and communities to provide music and arts programs as part of a basic education for all children. Music for All's research and advocacy efforts have led the states of Arkansas and Louisiana to mandate music and art for every public school student and was a catalyst for the state of California's recent $600 million reinvestment in music and arts education in the public schools.
As part of the partnership, Jam Sessions will be available at Music for All's signature events – Bands of America Super-Regional and Grand National Championships - for people to play and experience firsthand. Jam Sessions will be promoted during all 20 regional championship events, which will involve more than 100,000 music students and 300,000 attendees. Ubisoft will bring Music for All's mission to a wider audience through their promotions, advertising and packaging for Jam Sessions, exposing the value of music-making and music education to millions of people.
"We are excited to work with Ubisoft and feel that Jam Sessions provides a great point of entry for people of all ages to become interested in learning about and creating music in a fun and comfortable way,” shared Bob Morrison, Executive Vice President, Music For All. "Once someone experiences the joy of music making, a whole new world of musical opportunities is opened up to them. We are thrilled to have Ubisoft join with us in our efforts to help create a world where there truly is music for all.”