Ubisoft's Assassin's Creed 3 announces partnership with Rock the Vote
Ubisoft, the developer of the highly-anticipated Assassin's Creed 3, is partnering with Rock the Vote, the nation's leading non-partisan registration organization, to bring voter registration to colleges nationwide.
Given Assassin's Creed 3's new stateside setting, where players are fighting for freedom during the American Revolution, and the similar audience of young adults, the partnership between these two is only natural. Ubisoft's Assassin's Creed 3 will honor the partnership form now through the presidential election with a number of consumer initiatives.
“There are several parallels between Assassin’s Creed 3 and Rock the Vote – from our common fan base to our shared platform of patriotism – but above all, this partnership is about giving young people a chance to be heard,” said Ubisoft's senior vice president of sales and marketing Tony Key. “Just as 18th century Americans stood together to fight for freedom and democracy, we’re inspired by Rock the Vote’s ability to unite and empower generations of young people and we’re honored to help the organization carry on the tradition.”
The first is the "Art of the Assassin", a traveling exhibit that showcases original works, inspired by Assassin’s Creed 3, from some of today’s most distinguished contemporary artists. The nationwide tour premieres this Thursday at Los Angeles’ 525 DTLA Gallery with works by Ariel Erestingcol, Artek, Dual Forces, Justin Bartlett, Mark Dean Veca, Racecar 13, Dora Drimalas, Thank You X and Brian Flynn. The tour concludes at the end of October with an auction that gives consumers a chance to bid on the exclusive works, with proceeds going directly to Rock the Vote.
Additionally, Rock the Vote's Road Trip, which brings musical performacnes and voter registration to colleges across the nation, will provide students and young votes with a chance to experience Assassin's Creed 3 prior to its October 30 launch.
“Partnering with Assassin’s Creed 3 provides us with an opportunity to engage a large and influential group of young people,” said Heather Smith, president of Rock the Vote. “If we can inspire just a small percentage of Assassin’s Creed fans to become more active in the upcoming election, we’ll no doubt be on our way to achieving our goal of registering 1.5 million voters.”
Assassin's Creed 3, which is currently on track to be the biggest launch in Ubisoft's history, is set to release on October 30.