news\ Jun 20, 2012 at 10:18 am

Ubisoft planning to release new IPs like Watch Dogs every year


At E3, Ubisoft shocked the world when they unveiled their new IP Watch Dogs. During a time when most companies tend to lean on sequels to already-established franchises, Ubisoft has plans to release "one [or] two good new IPs" every year.

"We need to make new IPs," Ubisoft's North American executive director Lauren Detoc told Polygon. "It's part of our future. From a business point of view we need to continue to create new IPs."

"Last year we brought you Rocksmith, and every year you will find one, two, depending on the year, good new IPs from Ubisoft," Detoc added.

While Ubisoft did show off sequels to their popular franchises like Assassin's Creed and Just Dance, it was Watch Dogs that stole the show. Set in an open-world, Watch Dogs "blends cutting-edge technologies and sophisticated game design into a realistic and living open world where players must use any means at their disposal to take down a corrupt system."

In the game, players have the ability to hack into any connected electronic system. It's a game that focuses on the concept that all people can be identified and tracked based on their electronic interactions, be it through the internet or their cell phone. Players will use these electronic connections to hunt down marked targets. It's a interesting concept for a video game, and apparently a movie as well seeing as how Ubisoft has snatched up domain names for a Watch Dogs film.

While sequels are safe bet, it's the new IPs that will get fans and gamers excited. It's the new IPs that will attract attention. Sure, people are hyped for Assassin's Creed 3, but Watch Dogs, being so mysterious and intriguing, is what people have been talking about.

"If you make something really good, people will embrace it. Watch Dogs turned out to be that game this year that everybody loves. There's no bad time to bring good content," Detoc concluded. "At the end of the day, making good products is what we're after."


Matt Liebl You can follow Senior News Editor Matt Liebl on Twitter @Matt_GZ. He likes games, sports, musicals, and his adorable dog, Wrigley, and his wife.
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