Ubisoft partners with Philadelphia Eagles' LeSean McCoy to create new touchdown dance
I'm just throwing this out here: I'm a Dallas Cowboys fan, so excuse me if I'm a little biased when talking about LeSean McCoy. However, I can recognize a good cause when I see one and this new Ubisoft and LeSean McCoy charity partnership is worth putting aside team differences.
LeSean McCoy, or "Shady" as he's apparently known as, and Ubisoft, the makers of The Hip Hop Dance Experience, have created a new and improved touchdown celebration dance every time he reaches the end zone. A new video released today offers a behind-the-scenes look at the creation of the new signature dance.
"For me, celebrating a touchdown is like having a party in the end zone,” LeSean McCoy said. “And everyone knows when you’re at a party, your dance moves gotta be on point. Shout out to The Hip Hop Dance Experience for helping me upgrade my ‘Shady Bounce’ celebration dance and supporting my foundation in the process. Be on the lookout for my new dance next time I’m in the end zone!"
The good part of this is that every time LeSean performs his touchdown dance on the field, Ubisoft and The Hip Hop Dance Experience will make a charitable donation to the LeSean McCoy Foundation, an organization dedicating to assisting people in at-risk communities of Pennsylvania and raising funds for ALS research. You can even play a role in this partnership by tweeting LeSean (@CutonDime25) ideas to name the new dance.
Unfortunately, the way the Eagles turn the ball over this year, it doesn't look like he'll be dancing a whole lot. Maybe Ubisoft should consider a new way to donate to his organization. #GoCowboys.
The Hip Hop Dance Experience will be available for Kinect for Xbox 360 and Wii system from Nintendo on November 13th in North America.