news\ Oct 1, 2012 at 4:57 pm

Truth® releases five new levels for Flavor Monsters


Truth®, the nation's largest youth smoking prevention campaign, has announced the release of five new levels for its mobile game Flavor Monsters.

If you haven't been following our coverage of the gameFlavor Monsters is a relatively new game developed as part of a comprehensive campaign to reach teens and children about the dangers of flavored tobacco products.

The game, which is free to download on select Apple and Android devices, transports you into a not-too-distant future where "Flavor Monsters" — creatures that represent the added flavorings in tobacco — are attacking earth. Throughout the game you'll encounter different monsters along with relevant tobacco-related facts.

Over the past few weeks truth® has embarked on a tour around multiple conventions looking to speak directly with teens and young adults - educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco. At gaming conventions, an interactive booth called "45 Flavors" allows attendees to play the game onsite, get their picture taken with a Flavor Monster, both sample and buy truth-related gear and products, and take part in a special video virtual simulation that will give attendees the experience of being part of the actual Flavor Monsters game. 

The Truth® "45 Flavors" booth will be present at New York Comic Con at the Javitz Center (booth #1820). GameZone has partnered with them to bring a lucky fan to New York Comic Con. You can see the details here.

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