news\ Sep 27, 2011 at 4:19 pm

THQ Planning '40 Weeks of DLC' for Saints Row: The Third


Downloable content has become an enormous spotlight in today's gaming. Titles like Call of Duty thrive on post-release content to keep their install base playing. With that in mind, THQ has some unique plans in mind for their upcoming sandbox game, Saints Row: The Third, to keep players playing long after the November release.

While talking at the Cloud Gaming USA conference this week, THQ's Brian Farrell spoke on the topic of Saints Row: The Third DLC saying, "We're totally changing how we keep consumers engaged for a very long time. We intend to create an online digital ecosystem that keeps them interested for a year or more."

Farrell added that Saints Row: The Third DLC will expand 40 weeks as they intend to "grow and change the experience as the consumer engages with the game."

One of THQ's most recent titles, MX vs. ATV Alive, experimented with new company pricing models where the title was retailed at a lower price point -- $39.99 -- then supported it with a substantial amount of DLC. This method did not go over well at all as the title dive-bombed in sales. Farrell told reporters that Saints Row: The Third will be experimenting with new pricing models as well, but in a completely different way.

"Unlike free to play, $39.99 just wasn't low enough to drive a big enough install base to push the level of DLC we had initially hoped for," Farrell admitted. "We think the business model will vary based on the type of content being offered. We're starting to see a world where players can pay different amounts based on preferences with casual players paying a small amount, and more hardcore or passionate players investing more into their experience."

While contents of Saints Row: The Third DLC has yet to be announced, 40 weeks of DLC for a game that is already looking like a crazy, over-the-top experience can't be a bad thing.

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Tate Steinlage I write words about video games and sports. Hope you like them.
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