THQ Cancels MX vs. ATV Franchise
In a disappointing press release, THQ announced that they are canceling the MTX vs. ATV franchise, along with closing down two studios in Australia, and eliminating a development team at the company’s Phoenix location.
MX vs. ATV's most recent title, Alive, offered an interesting marketing strategy; selling the game at $40 with limited content, while making gamers purchase DLC for more content. Ultimately the strategy failed, and now roughly 200 folks are without jobs.
“With this realignment, we are narrowing our focus to high-quality owned IP with broad appeal that can be leveraged across multiple platforms, and to work with the best talent in the industry. By right-sizing our internal development capacities for our console portfolio, our five internal studios are focused on delivering high-quality games with talented teams driving the execution of those titles to market,” said THQ President and CEO Brian Farrell. “As we have outlined in our business strategies, we are making shifts to reduce movie-based and licensed kids’ video games in our portfolio, which underscores our strategy to move away from games that will not generate strong profits in the future.”
GameZone's best wishes go out to those ex-THQ employees looking for work. We can only hope your talents are picked up by another studio.