THQ Announces The Biggest Loser Video Game For Wii and Nintendo DS

May 28, 2009

THQ
Announces The Biggest Loser Video Game For Wii and Nintendo DS

Biggest Loser Trainers Bob Harper
and Jillian Michaels Offer Personalized Fitness and Nutrition Programs in the
First Video Game Where Everybody Loses

THQ Inc. today announced that The
Biggest Loser interactive health and fitness video game is currently in
development exclusively for Wii and Nintendo DS and is scheduled for release
this fall. The Biggest Loser video game is based on the highly rated NBC
television show and will feature the expertise of trainers Bob Harper and
Jillian Michaels who will provide comprehensive workouts and nutrition goals to
help players transform their lives through diet and exercise. The video game
will also include Alison Sweeney, host of The Biggest Loser TV show. The Biggest
Loser video game is being developed and released through a license agreement
with NBC Universal Television, DVD, Music and Consumer Products Group and
Reveille LLC.

“NBC’s The Biggest Loser show has
transformed so many lives across the globe,” said Randy Shoemaker, vice
president, global brand management, THQ. “The Biggest Loser video game will help
Nintendo players everywhere achieve that same success at home. The video game
offers fun, innovative work-out routines and functions as a complete,
personalized health and fitness experience, giving players the tools they need
to change their bodies and change their lives.”

“The hardest part of getting in
shape and staying fit is knowing what to do, as well as maintaining the desire
to stick with it,” said Bob Harper, The Biggest Loser trainer. “The Biggest
Loser video game incorporates years of research and proven results taken from
The Biggest Loser television show. This program offers personalized fitness and
nutrition goals to give players the tools they need to lose weight and keep it
off. ”

“We are really proud to be able to
introduce this video game as part of the great line of product affiliated with
‘The Biggest Loser,’” said Kim Niemi, Senior Vice President, NBC Universal
Television, DVD, Music and Consumer Products Group. “This video game presents an
opportunity for the whole family to exercise and get fit, while having fun
together.”

"The Wii is the perfect video game
platform for The Biggest Loser, as it encourages activity and motivation,” said
Mark Koops, Managing Director at Reveille, the production company behind The
Biggest Loser. “The video game not only offers a really fun way to work out, but
it also provides users with an effective weight loss tool to help them meet
their personal goals. It is a perfect complement to our existing Biggest Loser
lifestyle products."