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THQ Announces The Biggest Loser Video Game For Wii and Nintendo DS

May 28, 2009

THQ Announces The Biggest Loser Video Game For Wii and Nintendo DS

Biggest Loser Trainers Bob Harper and Jillian Michaels Offer Personalized Fitness and Nutrition Programs in the First Video Game Where Everybody Loses

THQ Inc. today announced that The Biggest Loser interactive health and fitness video game is currently in development exclusively for Wii and Nintendo DS and is scheduled for release this fall. The Biggest Loser video game is based on the highly rated NBC television show and will feature the expertise of trainers Bob Harper and Jillian Michaels who will provide comprehensive workouts and nutrition goals to help players transform their lives through diet and exercise. The video game will also include Alison Sweeney, host of The Biggest Loser TV show. The Biggest Loser video game is being developed and released through a license agreement with NBC Universal Television, DVD, Music and Consumer Products Group and Reveille LLC.

“NBC’s The Biggest Loser show has transformed so many lives across the globe,” said Randy Shoemaker, vice president, global brand management, THQ. “The Biggest Loser video game will help Nintendo players everywhere achieve that same success at home. The video game offers fun, innovative work-out routines and functions as a complete, personalized health and fitness experience, giving players the tools they need to change their bodies and change their lives.”

“The hardest part of getting in shape and staying fit is knowing what to do, as well as maintaining the desire to stick with it,” said Bob Harper, The Biggest Loser trainer. “The Biggest Loser video game incorporates years of research and proven results taken from The Biggest Loser television show. This program offers personalized fitness and nutrition goals to give players the tools they need to lose weight and keep it off. ”

“We are really proud to be able to introduce this video game as part of the great line of product affiliated with ‘The Biggest Loser,’” said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. “This video game presents an opportunity for the whole family to exercise and get fit, while having fun together.”

"The Wii is the perfect video game platform for The Biggest Loser, as it encourages activity and motivation,” said Mark Koops, Managing Director at Reveille, the production company behind The Biggest Loser. “The video game not only offers a really fun way to work out, but it also provides users with an effective weight loss tool to help them meet their personal goals. It is a perfect complement to our existing Biggest Loser lifestyle products."

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