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The Blockbuster Entertainment Experience Of The Summer Isn't At The Movies

April 15, 2008

THE BLOCKBUSTER ENTERTAINMENT EXPERIENCE OF THE SUMMER ISN’T AT THE MOVIES…

BATTLEFIELD: BAD COMPANY SHIPS ON June 23

Special gold edition OFFERS FANS exclusive content at launch

Prepare for the gold rush! This summer, the blockbuster action event of the season will not be in theatres. EA DICE, a studio of Electronic Arts Inc.  today announced that Battlefield: Bad Company will ship to retail outlets on June 23. Action fans and gamers worldwide will get their chance to join the ‘B’ company on exciting, sometimes irreverent, missions that take them through deserts, cities and mountain terrain to capture the spoils of war. Players will experience the tactical, destructive power in the deep single player campaign or go online for intense multiplayer action that only the Battlefield team can deliver.

For a limited time only, gamers will be able to purchase the Gold Edition of Battlefield: Bad Company. The Gold Edition pack features exclusive content with behind-the-scenes action and strategy videos giving Battlefield: Bad Company players tricks and tips on how to own the battlefield. The Gold Edition also gives gamers early access to five unique weapons that players can take into battle. These weapons can also be unlocked after the launch of the game by ranking up to the highest level in multiplayer mode.

“Players can forget about using walls as cover as we’ve fundamentally changed the way to play shooters offline and online through the use of tactical destruction,” says Karl-Magnus Troedsson, Senior Producer for Battlefield: Bad Company. “Players will get the chance to reap the spoils of war this summer as they annihilate the enemy and search for gold in the dark, character-driven, single player storyline while returning Battlefield fans will love the intense and vehicle heavy multiplayer.”

Developed by Sweden-based developer EA DICE (Digital Illusions Creative Entertainment, www.dice.se), Battlefield: Bad Company will be available for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system. The game is rated “T” by the ESRB and “16+” by PEGI. For more information about the game, please visit http://www.battlefield.com

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