The Biggest Loser Releases for the Wii and DS
October 6, 2009
THQ HELPS PLAYERS CHANGE THEIR BODIES AND CHANGE THEIR LIVES WITH THE RELEASE OF THE FIRST THE BIGGEST LOSER VIDEO GAME TO ALL MAJOR RETAIL OUTLETS NATIONWIDE
Interactive Fitness Game Based on the Hit NBC TV Show Incorporates Exercise Programs and Healthy Lifestyle Tools Delivering Real Fun with Real Results
THQ Inc. today announced that The Biggest Loser interactive health and fitness video game is now available at retail outlets throughout North America exclusively for Wii™ and Nintendo DSi™/Nintendo DS™. The game will also be made available in the UK and Australia over the coming months. Offering more than 90 exercises and featuring the expertise of trainer Bob Harper, as well as Jillian Michaels, from the hit NBC television show, The Biggest Loser video game is rated E for everyone and is available for the suggested retail prices of $39.99 on Wii and $29.99 on Nintendo DSi/DS.
“The Biggest Loser interactive fitness game takes the same successful formula of The Biggest Loser television show and applies it to the virtual world,” said Nicole Armstrong, divisional vice president, marketing for THQ Kids, Family and Casual Games. “Players are led through a wide range of workouts and given proper nutritional tips to help them safely change their lives through diet and exercise.”
“In a perfect world, we wouldn’t have to turn away applicants from The Biggest Loser TV show,” said Bob Harper, The Biggest Loser trainer. “Now that The Biggest Loser interactive fitness game is available, a wider audience can be reached and anyone who has the game can get access to the show’s expert health advice and body-changing workouts to reach their personal fitness goals.”
“With season eight of The Biggest Loser TV show currently underway, this interactive fitness game is a perfect addition to our The Biggest Loser product line,” said Kim Niemi, Senior Vice President, NBC Universal, Television, DVD, Music and Consumer Products Group. “It’s fun for the whole family and encourages positive fitness and nutritional habits.”
“Having The Biggest Loser game is like having your own personal trainer in your living room,” said Mark Koops, Managing Director at Reveille, the production company behind The Biggest Loser. “Players are able to customize their routines and determine their intensity level, while their trainer gives them feedback in real-time.”
About The Biggest Loser Video Game
The Biggest Loser interactive fitness game is a fun and engaging way for players to get in shape and maintain their ideal fitness level. Set at The Biggest Loser ranch, players can take The Biggest Loser challenge and compete in 4, 8 or 12 week programs against former contestants from the television show, or work out with a friend to form a support system to see who really is The Biggest Loser. Players will work out to a series of structured routines with special weekly challenges, weigh-ins and eliminations, or they can even create their own workout routines. Workouts include upper and lower body exercises, as well as core, cardio and yoga exercises. Progress is documented on a calendar that keeps track of in-game achievements, upcoming training and weigh-in dates. Players can also input exercise done while not playing the video game, such as going for a walk or a bike ride.
The interactive fitness game also features 50 healthy recipes from The New York Times best-selling book series The Biggest Loser to help users learn how to eat right for optimal weight loss. Throughout the Wii workout program, suggestions and tips from contestants and trainers will also help guide players as they transform their lives via diet and exercise. The video game also features an interactive calorie counter that tracks what players are eating and recommends their daily intake based on individual height and weight and fitness goals.
When paired together, the Wii and Nintendo DSi/DS products become powerful training partners with Nintendo DSi/DS serving as a portable tool. Featuring nutritional information on thousands of foods, including menu items from some of today’s most popular restaurants, users can count their calories and even get healthy recipe suggestions on the go. Players can take their ‘trainer’ with them for food and fitness tips, as well as complete exercise routines that encourage them to stick to their wellness goals no matter where they are. To find out more information on The Biggest Loser interactive fitness game, go to www.biggestloserthegame.com.