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The Battle For The Allspark Ignites Online With The Launch Of Transformers: The Game Website

April 27, 2007

THE BATTLE FOR THE ALL SPARK IGNITES ONLINE WITH THE LAUNCH OF TRANSFORMERS: THE GAME WEBSITE

It’s time to choose your side! The fight for earth is being waged online with the launch of The Battle for the AllSpark web game on the official TRANSFORMERS: The Game site from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS). Starting tonight fans can log on to http://www.transformersgame.com  to get the latest news and information on the highly anticipated game, as well as sign up as an AUTOBOTS or DECEPTICONS character and join forces with a global team vying for prizes, exclusive access to game information and control over Earth.

“The TRANSFORMERS: The Game website gives fans a unique and interactive way to experience the TRANSFORMERS universe,” said Will Kassoy, senior vice president of global brand management, Activision, Inc. “Fans will become part of a global community where they can join forces with other players, chat live with TRANSFORMERS fans, as well as watch and engage in battles to capture power of the AllSpark.”

The Battle for the AllSpark is a worldwide online multiplayer experience that allows fans to play on the AUTOBOTS or DECEPTICONS team to face off in real time challenges that pit one side against the other in a struggle to take over the world. Players contend in one-on-one skirmishes that continually earn points for themselves and their team. Each week, individuals with the highest scores will be rewarded with a variety of prizes, while the side with the largest score takes control of the AllSpark and is granted exclusive access to special sections of the site.

Based on TRANSFORMERS, the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.

TRANSFORMERS: The Game is in development by Traveller’s Tales for Xbox 360™ video game and entertainment systems from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen - Violence) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated RP (Rating Pending) by the ESRB. Two unique games for Nintendo DS™, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions, and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB.

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