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Target's Special Edition of Ubisoft's Shaun White Snowboarding Video Game Now Available

November 17, 2008

Target's Special Edition of Ubisoft's Shaun White Snowboarding Video Game Now Available

Exclusive Version Adds Content You Won’t Find Anywhere Else, Including Target Mountain

Snowboarding phenomenon and Target athlete Shaun White has finally made his way to Target stores in virtual form as the exclusive edition of Ubisoft’s newest action sports title, Shaun White Snowboarding, is now available.

The special Target edition of the game, available on Xbox 360, PLAYSTATION 3 and Wii, will have exclusive extended content and features that consumers won’t be able to find anywhere else, including the Target Mountain – an entire mountain environment found only in the Target exclusive edition. Gamers will also be able to take advantage of exclusive jibs, additional scenes and more characters. Additionally, players will be able to cozy up in the game’s virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the annual Winter X Games in Aspen, Colorado. Among other exclusive features, the Target Chalet is the only indoor environment anywhere in the game.

“A lot of work has been put into adding great content to Shaun White Snowboarding exclusively for Target guests,” said Troy Michels, Target Lifestyle Marketing. “With the help of Ubisoft and Shaun White, we think the Target-exclusive version of the game is the complete experience and helps showcase the unique nature of the Target brand.”

Shaun White is an Olympic Gold Medalist and has 42 professional wins, including seven Winter X Games gold medals. He was also the first athlete to win gold medals in Winter and Summer X Games in unique disciplines. White has collaborated with Ubisoft’s award-winning development team to create Shaun White Snowboarding. The game features open-world mountains across the globe, where players are free to define their own experiences, and express themselves through tricks, unique riding styles, and highly customizable avatars. Players can also hang out with their friends and have fun off the board by throwing snowballs, hiking to access secret spots, and filming their friends doing tricks.

For more information about Shaun White Snowboarding, please visit www.shaunwhitegame.com.

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