Super Mario Run's revenue projections have been dashed by almost 75%
Maybe people aren't a fan of the $10 price tag?
Super Mario Run may have the biggest launch in the App Store's history, but that apparently has not translated into sales for the highly anticipated runner. The game was downloaded 2.85 million times on launch day and carried an initial financial forecast of $70 million in its first month. That forecast has been massively reduced by almost 75% according to SuperData to between $12-15 million.
"Based on the early numbers we see coming in and the response from consumers, we expect Super Mario Run to initially earn on the lower end of our forecast, around $12-15M in its first month.Requiring to 'always be online' is prohibitive and the game is still a bit too heavy-handed for quick-play on a phone."