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SteelSeries Acquires Ideazon Inc. in an Asset Transaction

July 29, 2008

SteelSeries Acquires Ideazon Inc. in an Asset Transaction

SteelSeries expands expertise in gaming peripheral technology with a new combination of its pro-gamer community relationships and Ideazon’s strong software developer and publishing ties

SteelSeries, today announced its acquisition of Ideazon, Inc., the North American-based developer and manufacturer of gaming peripherals and technologies. This acquisition further strengthens SteelSeries’ peripheral technology and will help expand the company’s broad support within the gaming community.

“SteelSeries has brought together two rapidly growing companies in the gaming space, making SteelSeries one of the fastest-growing gaming peripherals manufacturers globally,” said Bruce Hawver, CEO of SteelSeries. “No other organization works as closely with both gamers, and now software creators, in order to build arguably the most responsive gaming products in the world, optimized for gamers’ preferences, as well as specific gaming publishers and specific titles.”

SteelSeries has achieved success and recognition over the past few years in working with and establishing new professional gaming events, like Iron.Lady and King of the Hill, as well as its support of more than 1,200 events globally. Ideazon has helped enhance the gaming experience through its relationships with top game developers and publishers, but its start in gaming also came from the gamers’ perspective and has grown from there.

“Ideazon’s game-branded line of PC peripherals is incredibly popular and enjoys a dedicated following,” added SteelSeries’ Hawver. “Their products truly complement our own by extending our reach to a broader audience of gamers. Our combined expertise with competitive gamers will help speed the development of game- branded products by linking the game developers with the strongest group of pro gamers in the world.”

SteelSeries supports more than 200 professional gaming teams globally and has involved many more pro and competitive gamers during its product development process. Ideazon has also inspired a community of gamers in terms of both sponsorships and event support.

“This acquisition will further establish SteelSeries as a leading global gaming peripherals manufacturer,” said Jacob Wolff-Petersen, Founder of SteelSeries . “No other organization works as closely with gamers and industry partners, or has a more comprehensive line of products to support every type of gamer. The synergies between Ideazon and SteelSeries are evident in the design, relationships and industry influence that both companies bring to the table to create this new gaming powerhouse.”

The new combined organization will be headquartered in Copenhagen, Denmark with offices in North America and Asia.

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