Spike TV Joins Forces With Gametrailers.Com On "Game Head" Theultimate TV Show For Gamers
February 21, 2007
SPIKE TV JOINS FORCES WITH GAMETRAILERS.COM ON "GAME HEAD" THE ULTIMATE TV SHOW FOR GAMERS
Spike TV And GameTrailers.com Collaboration Marks The First MTVN Entertainment Group Multi-Platform Integration With Linear And Online Properties
GameTrailers.com's Amanda MacKay And Daniel Kayser Link Up With "Game Head" Host Geoff Keighley
SPIKE TV and GameTrailers.com, both divisions of MTV Networks, a unit of Viacom, announced today that they have teamed up and enhanced "Game Head," the most watched video game television show. This new partnership brings together the leading online video destination for gamers and one of the leading entertainment brands dedicated to men, for the first-ever multi-platform integration among MTVN Entertainment Group online and linear properties.
On Friday, February 23, SPIKE TV will unveil the new "Game Head," featuring "On Location" and "GameTrailers Download" segments produced by the premiere /video site for gamers, GameTrailers.com. Each week "Game Head" host Geoff Keighley travels to different industry hot zones giving viewers his expert look into what’s happening with news, reviews and previews. Joining Keighley on the latest version of "Game Head" will be GameTrailers.com hosts Amanda MacKay and Daniel Kayser.
MacKay will provide "Game Head" viewers with a VIP pass to red carpet events and industry happenings during the newly created and fast-paced segment "On Location." Kayser's in-studio segment "GameTrailers Download" will highlight the latest and greatest from GameTrailers.com.
"We are thrilled to partner with GameTrailers.com," said Kevin Kay, GM, SPIKE TV. "This new collaboration is the first step in demonstrating the synergy within the MTVN Entertainment Group by driving viewers and users to both brands. We are combining forces among two leading video content suppliers, SPIKE in the TV landscape and GameTrailers as a leading digital presence."
"Our collaboration with SPIKE TV is a natural extension of what we do online everyday," said Jon Slusser, CEO, Executive Producer, GameTrailers. "’Game Head’ and GT share the same vision of providing informative, no-nonsense gaming coverage that resonates with gamers and we are thrilled to bring GameTrailers’ editorial voice and digital experience to SPIKE TV’s audience.”
SPIKE TV is available in more than 91.6 million homes and is a division of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.
GameTrailers (GT) is the premier video site for gamers. Leading the digital revolution, GT delivers timely, high-definition broadband video content that includes high-quality original editorial, a deep library of publisher-produced game trailers, a massive collection of user-generated content and premium third party gaming content. Serving over two million videos each day, GT has a robust community where gamers can customize their personal profile pages, upload user movies, write daily blogs, rate their favorite games, share their opinions on forums and participate in the GT Marketplace user rewards program. GT has offices in Los Angeles, San Francisco and New York.