Sony Releases MTV Programming on UMD Video for PSP
January 24, 2008
Sony Computer Entertainment America Releases MTV Programming on UMD Video for PSP
PSP Owners Can Enjoy Their Favorite MTV Shows, Anytime, Anywhere
Sony Computer Entertainment America (SCEA) today announced it is now offering popular MTV programming on UMD(TM) (Universal Media Disc) for PSP System This is the first such collaboration between SCEA and a major TV content provider, and it gives video-game fans unique ways to interact with their favorite MTV programming, including "Jackass," "Beavis & Butt-head," and "Aeon Flux." The initial set of UMD videos are available for $14.99 (MSRP) beginning this week, enabling PSP owners to watch their favorite MTV series on PSP's vibrant LCD widescreen, or on a TV display when using the newly designed PSP's video-out
"This collaboration with MTV is a key first step in meeting the needs of our consumers, who are utilizing PSP as a video player more than ever and are thirsting for more content, particularly short-form videos," said Phil Rosenberg, senior vice president of sales and business development, SCEA. "MTV's programming is hugely popular, and SCEA can utilize our internal resources to appropriately manage the publishing and distribution of these hit shows on UMD. This demonstrates our commitment to supporting the UMD video format by delivering what consumers want to watch at the right price. SCEA will continue to license movie, TV, and other video content, leveraging our sales and marketing strengths, as a strategic focus moving forward.
"We're very happy to be working with SCEA to bring our content to the PSP," said Paul DeGooyer, senior vice president of home entertainment, games and music for MTV Networks' Music & Logo Group. "Our viewers consistently choose to experience our programming on a number of platforms, and the PSP is a particularly well-loved device among our audience. We're very pleased that PSP users will be able to watch their favorite MTV shows when they are on the go -- plus, the shows look fantastic on the PSP's LCD screen."
The following hit MTV titles are available at retail now.
"Beavis & Butt-head: The Mike Judge Collection," Vol. 2 and 3
"Jackass," Vol. 2 and 3
"Wildboyz," Vol. 1 and 2
"Viva La Bam," Vol. 2, 3, and 4
"Aeon Flux: The Complete Animated Collection" (2-disc set)
These shows are a great match for the PSP's user base, and through this collaboration, SCEA can continue to offer highly popular MTV programs appropriately priced for and targeted to the core PSP owner. Additional MTV titles will be released on an ongoing basis, building upon PSP system's growing library of UMD movies.
With an install base of more than 10
million users in North America, and 1.4 million units sold over the holidays
alone, the PSP platform continues to experience strong momentum. Many PSP owners
are taking advantage of the system's video capabilities. The recent launch of
the newly designed lighter, slimmer PSP, which adds a video-out port enabling
consumers to watch videos at full standard-definition (720 x 480 resolution) on
a TV, adds a new dimension to UMD videos by providing consumers with more
opportunities to enjoy their library of content. PSP system is offered in a
variety of SKUs, including the Daxter PSP Entertainment Pack ($199.99 MSRP) and
the PSP Core Pack is ($169.99 MSRP).