Sony Computer Entertainment America Returns to Rock Coachella Valley Music
April 25, 2008
Sony Computer Entertainment America Returns to Rock Coachella Valley Music & Arts Festival With a New Playstation Experience
Three of the This Year's Must Have PLAYSTATION 3 Titles Bring the Noise to the Famed Desert Music Festival
Sony Computer Entertainment America Inc. today announced a triumphant return to one of the entertainment industry's hottest music events, the Coachella Valley Music & Arts Festival (Coachella). SCEA will be on-site as one of the main sponsors to provide fans a first-look at three of its most-anticipated PLAYSTATION(R)3 (PS3(TM) computer entertainment system releases, SingStar, LittleBigPlanet and Gran Turismo 5 Prologue. Every year music fans from around the world gather to experience COACHELLA's adventurous mix of iconic headliners and wide-ranging, forward-looking performers.
Inside two fully-interactive entertainment tents, fans will experience the ultimate in gaming, social networking and community building while receiving a better understanding of the power of the PS3 system in High-Definition. Attendees will be immediately immersed in unique environments, including the highly innovative, original world of LittleBigPlanet. They will also be given the chance to show off their inner desire to be the next great singing sensation with SingStar and the opportunity to test their racing skills with the ultimate racing experience, Gran Turismo 5 Prologue. SCEA will also offer the opportunity to upgrade the fan's experience daily with rewards including VIP access and band meet and greets.
"We are pleased to be an integral part of this year's Coachella Valley Music & Arts Festival," said Ginger Kraus, senior director, promotions, Sony Computer Entertainment America Inc. "As one of the best American festivals, we are thrilled to present PS3 in a social, interactive and immersive environment that compliments the spirit of this festival."
SingStar and Gran Turismo 5 Prologue will share an interactive booth, with separate spaces and experiences for participants. The SingStar portion will feature a stage for novice and advanced vocalists to showcase their octave range in front of a live audience. After each number, attendees can surf PS3 system's online SingStore (TM) and view new downloadable songs available for the game when it releases on May 20. And, for those feeling brave, they can upload their personal performances via My SingStar Online and share it with others.
The section of the booth dedicated to Gran Turismo 5 Prologue will be an auto enthusiast's dream, complete with racing simulators where fans can test drive the new game from the world's best-selling racing franchise and participate in race events. In addition, fans will be treated to a celebrity competition on-site with artists featured in the Gran Turismo 5 Prologue soundtrack, including British electro-rock band "Does it Offend You, Yeah?", the French electro "Kavinsky" and others.
The LittleBigPlanet experience, housed within a 40' x 60' booth, will showcase the game's three main pillars, Play, Create and Share, and uniquely themed environments depicting game levels. Within the booth, fans with be treated to an original musical soundtrack as clouds breeze across the ceiling. Once inside, participants will be introduced to the main and highly-customizable character, Sackboy (or Sackgirl, depending on their preference). Continuing onward, multimedia vignettes will show participants the potential to create user-generated content in the game. Concluding the experience, fans will learn about the "Share" features of the game through the PLAYSTATION(R)Network, where their creations can be played by others online. The Communal Creativity Center will allow fans to decorate their own level and post it on the world, which showcase the game's community building aspect. U Artists, BATTLES, MGMT and Simian Mobile Disco will stop by to participate in the VIP gameplay area.
In addition, SCEA will have a special area within the Coachella campground at the Internet Cafe allowing fans to test their vocal skills on SingStar. SCEA will also participate in an exclusive event on Saturday night with T-Mobile entitled the "TMO Tone Def Party and SingStar Lounge." At this exclusive event, SCEA will provide party revelers with the opportunity to either rock the mike like a vandal or sing their heart's out like a pop diva with PS3, which features a new selection of SingStar hits before they are available in stores or online.