news\ Apr 16, 2013 at 11:05 am

Sony talks PS4 pricing. How much will it cost?

PS4 concept

There's still plenty to be revealed with the PlayStation 4, but perhaps the most intriguing -- or concerning -- aspect about the new console is, of course, the price. How much will it cost you to invest in the next generation of games? At an initial launch price of $599, the PlayStation 3 was not the easiest pill to swallow for gamers. Many argue that the PS3's initial price point is part of the reason the system initially struggled to sell. Has Sony learned from its mistakes?

It would appear so. Sony Worldwide Studios’ vice president Michael Denny told Edge, "I guess the first thing to say is that we listen and learn and take the judgment from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that."

"We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there," he said in reference of the PS4 price vs. technical specs of new hardware.

"There’s plenty of time, we’ve got lots of information yet to give out on PlayStation 4," Denny said, addressing the question of a more competitive price point for the new console. Why is Sony so secretive about it, though, especially if it is likely to be cheaper than that of the PS3?

"The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions," he left off. I'm guessing around $400. Regardless of the unknown price, gamers seem to be flocking to the PS4. GameStop has reported "strong demand" for the PlayStation 4, but it's important to note that Microsoft has not yet unveiled its own next-gen Xbox. 

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