news\ Oct 21, 2013 at 3:05 pm

Sony: PS4 ad campaign the biggest in company history


Sony's advertising campaign for the PlayStation 4 is reportedly the biggest in the company's history. Following the release of today's "For the Players Since '95" video, the platform holder called the PS4's massive advertising campaign "the biggest in our history."

No specific numbers were mentioned, but TSA also reported that Sony is targeting a wider audience with its advertising -- kind of odd considering the hardcore gamer spin in the "This is for the Players" tagline that followed the video.

Sony has already released quite a few ads that have been extremely popular among viewers, including one that debuted during a Monday Night Football matchup last week. We all know football ads don't come cheap.

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