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Sonic the Hedgehog Surpasses 8 Million Downloads

May 30, 2008

Sonic the Hedgehog Surpasses 8 Million Downloads

Iconic Video Game Character Will Continue His Adventures on Mobile Phones with Three New Games in 2008

SEGA Mobile today announced that its classic game Sonic the Hedgehog has surpassed more than 8 million downloads since launching on mobile phones in North America and Europe. The venerable video icon has been a stellar performer since launching in early 2006. In North America, the game has enjoyed its biggest success and consistent Top Seller status on Verizon Wireless’ V CAST service.

“Sonic the Hedgehog is a title that resonates with a universal audience of gamers who have grown up with the franchise, as well as with a growing audience of casual players,” said Linda Chaplin, vice president of SEGA Mobile. “Sonic has appeared in more than 40 games on 19 video game platforms. The mobile platform has been a great extension for the franchise, allowing fans and casual players alike to pick up a truly classic game and experience it all over again on their mobile phones.”

SEGA’s legendary mascot, and one of the most popular video game characters of all time, blazed onto mobile phones with a re-creation of the best-selling first title for the SEGA Genesis console system. Packing in all the ultra-fast action and gameplay of the original, Sonic the Hedgehog was first launched exclusively with Verizon Wireless in the U.S. Additional major carriers in North America and Europe followed, where the game remains a consistent top seller.

“Sonic the Hedgehog is extremely appealing to our V CAST audience,” said Todd Murphy, director of Mobile Web, games and applications for Verizon. “Sonic has made a substantial contribution to our multimedia sales over the past two years, and we look forward to continually working with SEGA to deliver its classic games and new properties to mobile users everywhere.”

Sonic the Hedgehog takes players on a wild ride with the fastest blue hedgehog on earth through hair-raising loop-de-loops and dizzying dives past bubbling lava and waterfalls on a quest to gather rings and stop the evil Dr. Robotnik’s plan for world domination. Easy, one-thumb controls and console-like graphics round out the experience.

SEGA Mobile plans to build on the success of the Sonic brand with the introduction of three new titles this year, including Sonic at the Olympic Games, Sonic Spinball and Sonic the Hedgehog 2.

For more information about Sonic the Hedgehog, and other upcoming games for mobile phones, please visit www.SEGAmobile.com.

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