Skyrim Dragon Shout 'Fus Ro Dah' trademarked by ZeniMax Media
Publishing giant ZeniMax Media has filed six different trademark applications for popular Elder Scrolls V: Skyrim dragon shout, "Fus Ro Dah".
"Fus Ro Dah" is a dragon shout in Skyrim that allows players to summon a powerful force that pushes away enemies; but it became wildly popular after a user on YouTube uploaded a video that showed the character dragon shout sending a powerful shockwave that knocked an oversized person off of a table. From there, the words exploded into a popular meme and there now exists dozens of YouTube videos playing on the shout.
Now, it appears that ZeniMax is attempting to protect its intellectual property as it has submitted six separate trademark applications for "Fus Ro Dah" with the United States Patent and Trademark Office that cover a wide range of goods and services. One of the applications covers clothing, namely T-shirts, shirts, sweatshirts, etc.
Below is a brief look at each of the trademark applications submitted on April 4, 2012 (via):
Serial Number: 85589286
Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; cell phone cases; downloadable cell phone ringtones; digital tablet cases; smart phone cases; mouse pads; eyeglass cases; head phones
Serial Number: 85589288
Computer and video game user instruction manuals; magazines, books, and pamphlets concerning video games; computer and video game strategy guide books and magazines; trading cards, maps, posters, advertisement boards of paper or cardboard, art prints
Serial Number: 85589291
Bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty
Serial Number: 85589294
Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats
Serial Number: 85589296
Toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment
Serial Number: 85589298
Entertainment services, namely, providing on-line interactive computer games and providing information relating to electronic computer games via the internet