SEGA MONKEY BALL Goes Wireless

SEGA MOBILE ROLLS OUT ITS FIRST WIRELESS
GAME WITH SEGA MONKEY BALL

Popular Console Franchise Goes Mobile with
SEGA Monkey Ball Now Available through PCS VisionSM from Sprint

San Francisco, Calif. and Overland Park, Kan.
– (August 15, 2002) – It’s time to monkey around! SEGA Mobile(tm), a division of
Sega.com(tm), Inc. dedicated to bringing SEGA(r) content to the mobile market in
North America, today announced the availability of SEGA Monkey Ball(tm) through
PCS VisionSM, a next generation wireless service recently launched nationwide by
Sprint (NYSE: FON, PCS), which operates the largest all-digital, all-PCS
nationwide wireless network. Based on the hit console game, SEGA Monkey Ball
delivers the adorable characters and fun-filled puzzle games right into the
hands of Sprint wireless customers using Vision-capable PCS Phones. One of the
first full-color mobile games offered to Sprint wireless customers, SEGA Monkey
Ball is available on Vision-capable PCS Phones for a charge of $3.99 per
download for 30 days of play.

A free, five-stage demo of SEGA Monkey Ball
will be embedded on select Vision-capable PCS Phones. Sprint wireless customers
will be able to download the full version of the game with all 15 levels onto
their phones by selecting "Games" from the Web homepage on their handsets and
scrolling through the list of available titles to select SEGA Monkey Ball.
Customers can also purchase the game on

<http://www.sprintpcs.com
>
by accessing the content catalog and selecting "Games." SEGA Monkey Ball fans
will be billed on their monthly Sprint wireless invoice.

"Videogames have become a mainstream activity
that not only includes the home videogame console segment but has also expanded
beyond the living room into wireless entertainment," said Fred Huey, COO of
Sega.com. "The wireless gaming industry is an untapped market with millions of
consumers already wireless phone users. SEGA Mobile is dedicated to bringing
quality entertainment content to this large community of potential gamers."
"Sprint is pleased to be the first and only U.S. carrier to provide exciting
SEGA Mobile games to wireless customers," said Scott Relf, senior vice president
of marketing for the PCS Division of Sprint. "With the enhanced speeds and color
graphics of PCS Vision and the mobility of Vision-capable PCS Phones, the next
evolution of gaming is clearly wireless." In SEGA Monkey Ball, gamers guide a
spherically-encased monkey through 15 exhilarating levels of puzzles and
obstacles to reach the goal line. In this game, gravity is your enemy; if
players tilt the puzzle board too far, they’ll send the lovable monkey into the
deep abyss making the Vision-capable PCS Phone vibrate. The phone also vibrates
and makes a sound when players make a goal. In addition, players face numerous
hurdles along the way including wind, icy terrain, moving platforms and black
bananas that will make any monkey go bonkers.

Following the release of SEGA Monkey Ball,
SEGA Mobile will be releasing a host of additional SEGA games for Sprint
wireless customers, including classic titles such as Pengo and SEGA Fast Lane.
SEGA Mobile is committed to bringing quality video game content to the
burgeoning wireless video game market in the U.S., be it classic SEGA content or
new titles in a variety of genres including puzzles and sports. With market
research firm, Frost & Sullivan, expecting revenues for wireless gaming to reach
to $9.34 billion in 2008, SEGA Mobile is well positioned to become one of the
leading providers of wireless games in the U.S. market.

Initially, PCS Vision will include services
that allow consumer and business customers to use their Vision-enabled PCS
Devices to take and receive pictures, check personal and corporate e-mail, play
games with full-color graphics and polyphonic sounds and browse the Internet
wirelessly with speeds comparable to a home computer’s dial-up connection. The
shift to providing clarity you can see and hear has revolutionized virtually
every aspect of wireless service from Sprint. Results include significant
advances to network, products, content management, training and back-office
systems to provide the introduction of applications, features and devices that
no other wireless carrier in the nation can match. For more information, please
visit
 www.us.segamobile.com
and

www.sprint.com/mr

About SEGA Mobile

SEGA Mobile (www.us.segamobile.com),
a division of Sega.com, is an interactive gaming division that is dedicated to
bringing the thrills and excitement of networked gaming to cellular phone and
PDA users in North America. The new division consists of Publishing, Content
delivery, and Marketing teams solely focused on providing innovative, unique and
classic content for the mobile market.

About Sega.com, Inc

Sega.com, Inc. (www.sega.com)
is a network entertainment company that integrates Internet technology with
innovation while leveraging a video game heritage dating back more than 50
years. Sega.com also built SegaNet the only high-speed online console gaming
network and community destination for gamers. Sega.com is dedicated to bringing
the technology and content required for networked entertainment to game
developers and game players alike, leveraging the network possibilities for a
multitude of devices including game consoles, cellular phones and PDAs.

About Sprint

Sprint is a global communications company
serving more than 26 million business and residential customers in over 70
countries. With approximately 80,000 employees worldwide and more than $26
billion in annual revenues, Sprint is widely recognized for developing,
engineering and deploying state of the art network technologies, including the
United States’ first nationwide all-digital, fiber-optic network. Sprint’s
award-winning Tier 1 Internet backbone is being extended to key global markets
to provide customers with a broad portfolio of scalable IP products. Sprint’s
high-capacity, high-speed network gives customers fast, dependable, nonstop
access to the vast majority of the world’s Internet content. Sprint also
operates the largest 100-percent digital, nationwide PCS wireless network in the
United States, including more than 4,000 cities and communities.