SCEA Launches Limited-Edition Daxter PSP

September 5, 2007

Sony Computer Entertainment
America Launches Limited-Edition Daxter PSP Entertainment Pack With Newly
Designed PSPSystem

Package Includes New ‘Ice Silver’
PSP system, Daxter, ‘Family Guy’ Video, and 1GB Memory Stick PRO Duo- All for
$199.99

Sony Computer Entertainment America
Inc. today announced the availability of the limited-edition Daxter(TM) PSP
Entertainment Pack, which features the new PSP system to be offered in North
America. The package, available starting today for $199.99 (MSRP), delivers an
all-in-one portable entertainment experience right out of the box, including a
new "Ice Silver" colored PSP system; the action-packed "Greatest Hits" game,
Daxter; the animated TV comedy, "Family Guy — The Freakin’ Sweet Collection,"
on UMD(TM) (Universal Media Disc); and a 1GB Memory Stick PRO Duo(TM). The new
PSP system — rolling out globally, as announced by Sony Computer Entertainment
Inc. in July — has a more streamlined form factor and a video-out port, among
other enhancements.

"PSP sales have soared since we
introduced the $169.99 price point in April, and that momentum will only
continue with the launch of the newly designed PSP, which has generated strong
interest among consumers since we announced it at E3," said Jack Tretton,
president and CEO, SCEA. "With our growing software library, which includes more
than 140 new releases in the pipeline this fiscal year, the PSP platform is
poised for significant growth. The Daxter Entertainment Pack offers a great
opportunity for consumers to jump in to PlayStation(R) Portable experience with
content that demonstrates the multi-functionality of the system, all for a great
value."

The Daxter package provides
everything consumers need to enjoy the ultimate in portable entertainment,
making it an ideal gift for the upcoming holiday shopping season. This
limited-edition offering features an "Ice Silver" PSP system, the first new
color available in North America, along with the following:

Daxter — Developed by Ready At Dawn
Studios, Daxter is a PSP "Greatest Hits" title that set the standard for
character action games on PSP. Daxter takes place during the two years he
searches for Jak, whose imprisonment was shown at the beginning of Jak II(TM).
Developed from the outset as a modern 3D platformer, Daxter sports a
full-featured move-set, seamless level transition through vibrant environments
and incredible animation detail.

"Family Guy — The Freakin’ Sweet
Collection" — Get ready for five deliciously absurd chapters in the lives of
America’s most twisted animated family! These are the hand-picked, hands-down
favorite episodes of Seth MacFarlane, the delightfully demented genius behind
"Family Guy" (Twentieth Century Fox Home Entertainment).

1GB Memory Stick PRO Duo — Store
your photos, music, videos, and game saves.

To coincide with the release of the
new PSP system, SCEA is launching an advertising campaign that includes
dedicated print and online executions to support the Daxter PSP Entertainment
Pack in media outlets including IGN, ESPN.com, MTV.com, and MySpace. In
addition, a TV spot will air later this fall on network, syndication and cable
highlighting the enhanced design and new features of the PSP system.

As part of the roll-out of the new
PSP system, several peripherals will be available at retail, enabling consumers
to take full advantage of the updated design. The following accessories will be
offered in the initial launch timeframe, and additional peripherals will be
launching later this fiscal year.

  • Component AV Cable for video out,
    approximately 8.2 feet long ($19.99 MSRP)

  • AV Cable for video out,
    approximately 8.2 feet long ($19.99 MSRP)

  • Headphones with Remote Control
    ($29.99 MSRP)

In addition to the Daxter PSP
Entertainment Pack SCEA will offer two additional PSP SKUs at retail. PSP Core
Pack, with PSP in "Piano Black," an AC adaptor, and battery pack, will be
available later in September for $169.99 (MSRP). The limited-edition Star Wars
Battlefront(R) PSP Entertainment Pack, including a special "Ceramic White" PSP
with a silk-screened image of Darth Vader on the back of the unit and the
PSP-exclusive title, Star Wars Battlefront(R): Renegade Squadron(TM), will be
available on October 9 for $199.99 (MSRP).