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Samsung Embeds I-plays Win at Texas Hold Em Mobile Video & Game

January 28, 2008

Samsung Embeds I-play’s ‘Win at Texas Hold Em’ Mobile Video & Game

I-play lays a royal flush with next generation poker entertainment

I-play today announced an embed deal with Samsung for its trail blazing ‘made for mobile’ videos, ‘Win at Texas Hold Em’ and Negreanu Pro Poker, the mobile game. The mobile videos and game are presented by Daniel Negreanu, arguably the most successful tournament player in poker history, and will be embedded on the Samsung E950 in February 2008.

A specially designed poker pack will be launched by Samsung containing the E950, Negreanu Pro Poker, the mobile game and twenty-five ‘made for mobile’ ‘Win at Texas Hold Em’ clips and will be available through hundreds of retail outlets in France.

I-play and Daniel have created ‘made for mobile’ video clips, to unleash the potential Texas Hold Em champion that lies in every player. Whether you’re a novice, occasional player or pro, you can learn to win with this video clip series. The 2-3 minute clips, presented by Daniel, have been shot at the Venetian Hotel & Resort in Las Vegas, with twenty-five clips covering the basic fundamentals through to more advanced topics such as tournament play, no-limit strategy, tells/bluffs to hot tips.

I-play and Daniel have also creating a next generation mobile poker game, the Artificial Intelligence behind has been tested against Daniel himself, and will therefore be the most sophisticated AI available on the market. Daniel’s enthusiasm for poker is insatiable, and having him by your side as your personal tutor, providing intelligent and in-depth analysis at each stage of the game is sure to make you winner.

Daniel Negreanu has been consistently winning poker tournaments since the age of 23 and has accumulated over 36 world-wide poker victories along the way. In 1998, he earned the title of “youngest World Series of Poker (WSOP) champion,” a designation he held until 2004. His career tournament winnings top $10.6 million dollars, which puts him in the top three poker players worldwide in terms of tournament earnings. Daniel’s professional accolades include being named the 2004 Card Player Magazine Player of the Year, 2004 ESPN World Series of Poker (WSOP) Player of the Year, and 2004-05 World Poker Tour (WPT) Player of the Year.

Stephane Blanc, Business Development and OEM Director Europe for I-play commented: “We are extremely excited to be launching the next generation in poker entertainment with Samsung and to be working with someone as accomplished and well-respected on the poker circuit as Daniel. I-play’s diversification into mobile video capitalizes on the huge opportunity this space presents while leveraging the company’s partnerships and proprietary technology strengths. The combination of the mobile video and game signals a ground-breaking new offering and an industry first, offering bite sized chunks of entertainment to develop the Texas Hold’em aficionado in us all.”

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