news\

Rock Band Takes Over This Summer's Hottest Tours!!

June 27, 2008

ROCK BAND HEATS UP THE SUMMER CRITICALLY ACCLAIMED GAME HITS TOWNS ACROSS AMERICA AND GOES ON-TOUR WITH SOME OF THE BIGGEST NAMES IN MUSIC

Harmonix and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), have turned up the heat on this summer’s concert season by putting Rock Band™ on the road. The best-selling video game is going mobile and bringing music to the masses – hitting State Fairs across the country and some of this year’s biggest tours and festivals, including Bonnaroo, the Vans Warped Tour and Cre Fest, to name a few.

So grab your family and friends and live out your own rock ‘n roll fantasies at the following locations:

Rock Band Truck Tour Rock Band will begin appearing at State Fairs across the country from North Carolina to California, Minnesota to Arizona and everywhere in between. Sponsored by Energizer®, Stride® Gum and Hot Topic, fans will be able to rock out on main stages that will feature the authentic concert experience complete with lighting and a monster sound system. For example, fans can sign up to participate in the Energizer® “Head-to-Head Drum Competition” that will be held on the Rock Band stage at each event. While going head-to-head in the drum competition, contestants will compete for an opportunity to win a “Rock Band” Drum Kit and other gifts courtesy of Energizer®. At the same time, Stride® will be looking for those who can rock for a ridiculously long time by giving Rock Band stage bands the chance to rock the longest songs in the Rock Band catalog six times every day. Computer kiosks and a merchandise area will also feature Rock Band products, plus a sweepstakes offer.

Cre Fest Beginning July 1, fans attending Cre Fest can become a real rock star for the night with a chance to become the opening act for Mötley Cre, Buckcherry, Papa Roach, Sixx:A.M. and Trapt in each local market. Fans will compete on the Rock Band Second Stage Experience – a 53’ foot trailer that includes practice areas. There will also be classic rock memorabilia courtesy of the Hard Rock Café as part of the Rock Band Second Stage Experience at Cre Fest. The artists and guests on the tour will also be able to enjoy the game, thanks to a backstage Rock Band VIP lounge with game demo areas. Mötley Cre, in a first for the music and video game industry, recently released their first single “Saints of Los Angeles” simultaneously on Rock Band in addition to the traditional outlets and sold over 5X the number of downloads on Rock Band than any other platform in its first week.

Jimmy Buffett Fans attending the Jimmy Buffett tour will be able to play Rock Band on a custom golf cart – the Sharkart – that will make its way to parking lots at each stop, and feature a flat screen monitor and state-of the art sound system. For more information, visit www.margaritaville.com.  Take the Stage Rock Band will be teaming up with PLAYSTATION®3 at some of this summer's hottest music festivals and events to offer fans the opportunity to channel their inner rock star and Take the Stage to compete for prizes and bragging rights. See below for a list of events where you can Take the Stage.

Vans Warped Tour For the long-running Vans Warped Tour, Rock Band will partner with Xbox and 20th Century Fox as part of a promotion geared around the film studio’s upcoming comedy, The Rocker, which features Rock Band in the movie. In between sets by bands such as Gym Class Heroes and Motion City Soundtrack, kids can visit a 40 x 40 branded tent with four gaming stations and a special Rocker-themed stage where they can compete for fun and prizes.

Rock Band can be found at the following events throughout the Summer:

Event Date Location Line-Up

  • AST Dew Tour Now – October Select cities N/A

  • Brooks & Dunn Now – 10/5 38 US Dates Brooks & Dunn, Kenny Chesney and ZZ Top (select dates)

  • Jimmy Buffett Tour Now – 10/25 20 US Dates Jimmy Buffett

  • Vans Warped Tour Now – 8/17 US & Canada Against Me!, Danger Radio, and Gym Class Heroes, Rise Against for Aug. 6-17 only

  • San Diego County Fair 6/19 – 7/6 San Diego, CA N/A

  • Summerfest 6/26 – 7/6 Milwaukee, WS STP, Alicia Keys, Steve Miller Band, Tim McGraw, John Mayer

  • Cre Fest 7/2 – 9/30 US & Canada Mötley Cre, Buckcherry, Papa Roach, Sixx A.M., Trapt

  • Rocklahoma 7/10 – 7/13 Tulsa, OK Triumph, Poison, Trixter, Lita Ford, Warrant, Enuff Z’nuff, Tesla

  • Orange County Fair 7/15 – 8/3 Costa Mesa, CA N/A

  • Ohio State Fair 7/30 – 8/4 Columbus, OH N/A

  • *Lollapalooza 8/1 – 8/3 Chicago, IL Radiohead, Rage Against the Machine, Wilco, NIN, Gnarls Barkley, Love & Rockets, Bloc Party

  • Western Montana Fair 8/5 – 8/10 Missoula, MT N/A

  • Iowa State Fair 8/7 – 8/17 West Allis, IA N/A

  • *All Points West 8/8 – 8/10 New York, NY Radiohead, Jack Johnson, Cat Power, Chromeo, Secret Machines

  • California Expo 8/15 – 8/31 Sacramento, CA N/A

  • Minnesota State Fair 8/21 – 9/1 St. Paul, MN N/A

  • Los Angeles County Fair 9/5 – 9/7 Pomona, CA N/A

  • Oklahoma State Fair 9/11 – 9/21 Oklahoma City, OK N/A

  • Eastern States Exhibition 9/12 – 9/28 Springfield, MA N/A

  • Texas State Fair 9/26 – 10/13 Dallas, TX N/A

  • Mississippi State Fair 10/3 – 10/12 Jackson, MS N/A

  • North Carolina State Fair 10/16 – 10/26 Raleigh, NC N/A

  • Arizona State Fair 10/17 – 10/26 Phoenix, AZ N/A

*Take the Stage with PlayStation® events

Rock Band, praised by Rolling Stone for its “groundbreaking” game play, has already made its presence felt on this year’s concert circuit, having appeared at the Flyleaf – Seether Tour, Bamboozle, Rock on the Range and Sasquatch Festival. Through a variety of promotions and special offers, the game is amplifying the concert experience by offering ticket buyers a chance to interact with music like never before.

Gw
jkdmedia
Share with your friends
blog comments powered by Disqus