Riot Games’ partnership lets you share a coke with League of Legends champions
League of Legends creator Riot Games has hopped on Coca-Cola’s latest marketing campaign by bringing their MOBA’s iconic champions to Korean Coke products.
Riot co-founder and president Marc Merrill dropped the news himself via Twitter earlier today, first with three bottles featuring Annie, Vi and Braum, and following up with a can bearing Lux (seen below).
Riot has not yet confirmed if League-branded Coke products will come to other countries. With regards to Coke’s international presence, the prospect is probable, but the strong eSports presence in Korea, particularly in the case of the League of Legends World Championships, undoubtedly led it to become the home of the custom merchandise.