REPORT: 91 Percent of US Kids Game
According to a recent study conducted by the NPD Group (the folks behind the monthly sales numbers), 91 percent (approximately 64 million) of kids ages 2-17 are gaming in the U.S., up from 2009's 82 percent.
The data, collected through an online survey in August that included approximately 4,136 individuals ages 2 -17, revealed that the fastest growth areas are ages 2-5, which has seen a 17 point increase since 2009. NPD analysts have praised the three major consoles' push for controller free gaming which has resulted in several fantastic kid's titles (i.e. Kinectimals, Once Upon a Monster, etc.)
“Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry,” said Anita Frazier, an analyst for NPD. “Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience.”
While consoles have definitely helped push the nine percent increase, NPD analysts have stated that kids are mostly gaming on computer/mobile devices. Since 2009, mobile gaming has jumped from 8 percent to 38 percent while traditional portable gaming devices, such as the Nintendo DS and PSP, increased from 38 to 45 percent.