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Project Runway Set to Release March 2, 2010

December 8, 2009

PROJECT RUNWAY VIDEOGAME FOR Wii TO STRUT INTO RETAIL STORES ON MARCH 2, 2010

Season 6 Winner Along With Show’s Key Celebrities And Contestants To Be Featured In The Game

Atari Inc., and The Weinstein Company, executive producers of the award-winning reality series Project Runway, announced today that the initial videogame based on the mega hit-TV program, will strut its way to retail on March 2, 2010, releasing within season seven of the program. The Project Runway videogame will be released exclusively for the Wii™ system and is being developed by Tornado Studios.

A must have “accessory” for series fans, Project Runway the videogame will put players in the role of aspiring fashion designer. Similar to the show, players will be presented with a range of theme challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title will feature the show’s key talent, Tim Gunn, Heidi Klum, Nina Garcia, and Michael Kors as well as the top eight contestants from season six including reigning Project Runway winner Irina Shabayeva.

In addition to the core reality show competition, the Project Runway videogame for Wii™ will include a variety of fun, family friendly game features inspired by the content from the show. These include:

  • an interactive garment studio

  • a fashion career mode

  • hair and make-up studios

  • a Wii Balance Board-compatible catwalk game

  • a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer.

TWC spokesperson David Glasser said: “We are so thrilled about our new partnership with the Atari team and are especially pleased to present Project Runway fans with this new and exciting experience.”

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