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PopCap Unleashes Bejeweled Twist On Unsuspecting Public

October 28, 2008

PopCap Unleashes Bejeweled Twist On Unsuspecting Public

#1 Puzzle Game of the Century Revolutionizes Fun with a Brilliant New Way to Play

PopCap Games today introduced an irresistible innovation in its flagship Bejeweled franchise. Bejeweled Twist, the first new Bejeweled title in almost four years, puts a completely new spin on the top-selling puzzle game that PopCap pioneered eight years ago. Featuring a revolutionary new style of play and production values unrivalled by any other casual game, Bejeweled Twist is available now for PC via online download at www.popcap.com/games/bejeweledtwist.

Portal partners including MSN Games, ORB, RealArcade/Zylom, Steam.com, Telstra, and WildTangent will offer the game on November 18. On the same date local language versions of Bejeweled Twist will be available via PopCap’s international websites and other European portal partners. Also on November 18, Bejeweled Twist will arrive on shelves at leading North American retail chains including Best Buy, Wal-Mart, and Target. Bejeweled Twist is due to hit European retail shelves in 2009.

Bejeweled is the most popular casual game franchise of the 21st century, with more than 350 million copies downloaded and over 25 million units sold. And Bejeweled Twist is already winning over fans of the original Bejeweled and Bejeweled 2: “There’s no doubt this is the world’s greatest casual video game,” declared Cindy Robertson, who wrote, published and sells a strategy guide for Bejeweled 2 under the pen name Julia Gemstone. “PopCap has done it again, taking a ridiculously simple concept and honing it into an utterly enthralling experience that can be relaxing, challenging, exciting or incredibly strategic, depending on your mood. With so many ways to play, Bejeweled Twist provides thousands of hours of fun for anyone. If Bejeweled is hot chocolate, Bejeweled Twist is a double mocha latte!”

“It took considerably more time, more money and more people than the original Bejeweled, but we feel it was worth every ounce of that effort,” said Jason Kapalka, chief creative officer and co-founder of PopCap, and co-creator of all three Bejeweled titles. “We promised ourselves we’d come up with something really new for ‘the next Bejeweled’ and we must have gone through at least a hundred ideas before settling on the ‘twist mechanic’ in the new game. Then it was a question of making that mechanic as fun and intuitive as possible, and that took a lot of tinkering and tweaking. But we’re really happy with the final result. We believe the new game will be immediately recognizable to Bejeweled fans, and as easily accessible to novice players as the original game, but allow far more flexibility and freedom in play. So it can provide a challenging game for those who enjoy strategy, a fast-paced blitz for players with a passion for action, and a more relaxing, Zen-like experience for those just looking for a quick stress-busting break.”

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