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Pop Cutie! Reaches Gold Status for DS

August 14, 2008

POP CUTIE! STREET FASHION SIMULATION™ FOR THE NINTENDO DS™ IS ADORNED IN GOLD

KOEI's fashion forward retail management simulation game will ship to North American retailers beginning September 30, 2008

KOEI, recognized worldwide as the premier brand of strategy and simulation games, announced today that POP CUTIE! Street Fashion Simulation™ has reached gold status. The game will ship on September 30, 2008 to North American retailers including Amazon.com, Best Buy, Game Crazy, Gamefly.com and GameStop.

About POP CUTIE! Street Fashion Simulation

POP CUTIE! Street Fashion Simulation is an offbeat business simulation game that takes a fun look into the world of Tokyo street style and cosplay (costume play).

In the game, players can manage the day-to-day happenings of their very own street fashion boutique. They'll hire models and assistants, choose the look and music for their shop, run the cash register and even place magazine ads. Best of all, they'll take to the streets and meet different characters in search of up-and-coming trends. Players can then use this inspiration in their studios where they'll create new clothes, accessories and even hairstyles. However, other shop owners are also prowling the streets looking for the next big thing.

Players will start the game as an independent designer with a small shop at a flea market. As players progress, they'll move into larger boutiques. The competition against rival shop owners culminates in a 'Fashion Battle,' where a panel of judges will decide if a player's style has enough cute or enough cool to become all the rage.

By gathering and combining 'images' from people on the street, players will create clothing lines ranging from the conventional to the most outrageous trends from the streets of Tokyo. An easy touch interface allows players to consider color and shape combinations on the bottom screen while reviewing the actual design on the upper screen. Using Nintendo DS Multi-Card Wireless Play, up to two friends can challenge each other in fabulous Fashion Battles.

Learn more at www.koei.com/popcutie

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