news\ Sep 27, 2011 at 4:17 pm

Pokemon Black and White National Mall Tour Incoming


Do you feel that itchy burning sensation? That's the impending Pokemon fever that's about to hit North America, as Nintendo ramps their marketing blitz into overdrive for the upcoming release of the Black and White versions on the DS.

To kick things off, Nintendo has announced that Pokemon will be touring the malls of America, as well as the actual Mall of America. See what I did there?

Starting February 5 and running past the game's launch on March 6, the 14-city tour will include the following activities:

Each two-day stop along the Pokémon Black Version and White Version Tour will offer fans a truly immersive experience based on the new world found in the video games, with Pokémon taking over malls to celebrate the marquee releases. Video game demo areas will showcase Pokémon Black Version and Pokémon White Version, allowing fans to experience the games firsthand. Families can attend a free screening of the new Pokémon feature-length film, Pokémon-Zoroark: Master of Illusions, at theaters located at the mall tour stops. The tour also features Pokémon character meet and greets with brand-new starter Pokémon Snivy, Tepig and Oshawott, a mall-wide scavenger hunt, a special Celebi character distribution at GameStop stores; plus contests, prizes, and much more! A Pokémon Center store offering merchandise will also be on-site.

"The anticipation for Pokémon Black Version and Pokémon White Version has been palpable, and we are eager to introduce these fantastic new games to America," said J.C. Smith, The Pokémon Company International's director of Marketing. "We cannot wait to hit the road and give Pokémon fans an up-close and personal look at an all-new world of Pokémon in a fun, totally immersive environment."

The official tour dates and locations are:

February 5th and 6th: • Seattle, WA (Westfield Southcenter, Seattle, WA) • Cleveland, OH (Westfield SouthPark, Strongsville, OH)

February 12th and 13th: • San Jose, CA (Westfield Oakridge, San Jose, CA) • Memphis, TN (Wolfchase Galleria, Memphis, TN)

February 19th and 20th: • Los Angeles, CA (Westfield Santa Anita, Arcadia, CA) • Indianapolis, IN (Castleton Square, Indianapolis, IN)

February 26th and 27th: • Denver, CO (Town Center at Aurora, Aurora, CO) • Philadelphia, PA (Franklin Mills, Philadelphia, PA)

March 5th and 6th: • Minneapolis, MN (Mall of America®, Bloomington, MN) • *New York, NY (Westfield Garden State Plaza, Paramus, NJ)

March 12th and 13th: • Dallas, TX (Grapevine Mills, Grapevine, TX) • Atlanta, GA (Discover Mills, Lawrenceville, GA)

March 19th and 20th: • Phoenix, AZ (Arizona Mills, Tempe, AZ) • Jacksonville, FL (Orange Park Mall, Orange Park, FL)

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