Pokemon Animated Episodes Now Portable Using Game Boy Advance

POKEMON ANIMATED EPISODES NOW
PORTABLE USING GAME BOY ADVANCE

New Technology Lets Fans Take
Favorite Animation Anywhere

REDMOND, Wash., June 21, 2004 — On
a plane, in a car, in the park or at the beach, for the first time ever fans can
enjoy their favorite Pokemon(R) episodes using a Game Boy(R) Advance. Game Boy
Advance Video lets users watch their favorite animated shows on their Game Boy
Advance systems at an affordable price and with no need to buy
additional hardware.

Pokemon episodes include "Playing
with Fire!" and "Johto Photo Finish" on one video pak and "A Hot Water Bottle"
and "For Ho-Oh The Bells Toll!" on another. The Pokemon titles will be offered
at an MSRP of $19.99. They join a lineup of other recently released cartoon
favorites such as SpongeBob SquarePants(TM) and The Fairly OddParents(TM).

"Consumers and retailers are clearly
thrilled by this portable, skip-proof video technology," says George Harrison,
Nintendo of America’s senior vice president, marketing and corporate
communications. "Whether it’s the novelty of an exciting new product or the need
for something to pass the time during the summer travel season, fans have been
grabbing Game Boy Advance Video products off the shelves."

The video paks look identical to
Game Boy Advance game paks, fitting into the same slot. The plus button fast
forwards or rewinds through the video, while the right and left shoulder buttons
skip entire scenes. The start button pauses the action, while the select button
returns to the main menu. The A and B buttons adjust the brightness.
 

Game Boy Advance Video enters the
market with a massive built-in user base, with more than 170 million Game Boy
Advance units sold worldwide, including more than 21 million in the United
States. In the future, Nintendo expects to offer animated content with Game Boy
Advance Video that appeals to an older demographic. The Pokemon franchise
continues to be incredibly popular. Pokemon Colosseum(TM) for Nintendo
GameCube(TM) sold 400,000 copies in just four weeks after its March 2004 launch
in the United States. Pokemon(R) Ruby and Pokemon Sapphire, launched in 2003 for
Game Boy Advance, have sold more than 3.6 million units in the United States.
And Pokemon FireRed and Pokemon LeafGreen, coming Sept. 7 for Game Boy Advance,
will keep Pokemon all the rage.

Pokemon USA, Inc., a subsidiary of
The Pokemon Company in Japan, manages and oversees the property outside of Asia,
which includes licensing activities, brand promotions, publication of the
trading card game, TV animation, home video entertainment, the official Pokemon
Web site, the Pokemon Center NY in Rockefeller Center and pokemoncenter.com, an
e-commerce site. Pokemon was launched in Japan in 1996 for play on Nintendo’s
Game Boy(R) and has evolved into a global cultural phenomenon. Pokemon was
introduced in North America in September 1998 and has since generated more than
$15 billion in worldwide retail sales. More than 38 million Pokemon video games
have been sold in the United States, including Pokemon Ruby and Pokemon
Sapphire, which were the No. 2 and No. 3 best-selling video games of 2003,
according to the NPD Group. The trading card game, fueled by organized play
programs around the world, has spurred global sales of more than 13 billion
cards to date, while the Pokemon animated series on Kids’ WB!, now in its sixth
season, consistently ranks within the top three shows for boys ages 6 to 11. For
more information, visit www.pokemon.com.

The worldwide leader and innovator
in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto,
Japan, manufactures and markets hardware and software for its popular home and
portable video game systems. Each year, hundreds of all-new titles for the
best-selling Game Boy(R)Advance and Nintendo GameCube(TM)systems extend
Nintendo’s vast game library and continue the tradition of delivering a rich,
diverse mix of quality video games for players of all ages. Since the release of
its first home video game system in 1983, Nintendo has sold more than 1.8
billion video games globally, creating enduring industry icons such as Mario(TM)
and Donkey Kong(R) and launching popular culture franchise phenomena such as
Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about Nintendo, visit
the company’s Web site at www.nintendo.com