news\ Sep 27, 2011 at 4:18 pm

Platinum CEO Says New Games Aren't Fresh and Inspired


When it comes to video games, Japanese publishers and developers have been known to turn out some of the most inspired, engaging, and relevant products on the market. According to the CEO of PlatinumGames, Tatsuya Minami, the Japanese industry is beginning to fall behind its worldwide competitors. In a statement titled Platinum Next: The Japanese Standard Bearer in Global Competition, Minami discusses the current state of Japanese video game development and looks back at the history of PlatinumGames, admitting that he wants his company to become "the face of Japanese game studios on the worldwide stage."

Platinum has become known for delivering unique and enjoyable experiences such as Bayonetta, MadWorld, and Vanquish. The independent developer was originally formed when Clover Studio--responsible for titles such as God Hand, Okami, and Viewtiful Joe--closed down. The aforementioned games didn't fare commercially well, but they garnered a cult following due to their unique design and niche gameplay. Minami argues that "fresh surprises" such as these just aren't seen anymore.

The PlatinumGames CEO addressed the innovation he feels Japan once brought to gaming and commented on the difficulty of finding new and exciting content these days, mostly due to the diminished motivation of developers. "Not so long ago, Japan led the world's games business, and it was not a stretch to call games a uniquely Japanese specialty," said Minami. "However, now it appears that Japanese games companies have lost their vigor."

According to Minami, the current state of the Japanese video game market is a bit of a letdown. He attributes the decline in creativity to the longevity of certain franchises that continue for far too long and thus rule out potential new content. "Series grow ever-longer; original titles are on the decline. Games with 'new' at their core are disappearing," he said. "Japanese games that garner worldwide acclaim are slipping away. This state of affairs deeply saddens us."

PlatinumGames is currently developing Anarchy Reigns, an online beat 'em up for Xbox 360 and PlayStation 3. The game certainly looks promising, and Platinum seems to have a knack for these types of titles. It's going to be very interesting watching Platinum as they attempt to bring fresh ideas to the Japanese game development scene.

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