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Pileated Pictures Builds Hasbros Littlest Pet Shop VIPs Virtual World

November 14, 2007

Pileated Pictures Builds Hasbro’s “Littlest Pet Shop VIP's” Virtual World

Online Studio is a leader in creating browser-based virtual worlds for kids

Pileated Pictures, an online entertainment studio focused on virtual worlds and casual massively multiplayer games (MMOs), announced today their key role in the creation of Hasbro’s LITTLEST PET SHOP VIPs (Virtual Interactive Pets) microsite at www.littlestpetshop.com. The team at Pileated built and is maintaining the entire virtual world online application for Hasbro, which allows for new levels of self-expression and customization for children adopting the “cuddliest pets on the net”.

Pileated’s entrance into the virtual world space is the culmination of the team’s rich experience, where they have been building the next-generation of browser-based entertainment throughout their eight-year history.

“LITTLEST PET SHOP VIP’s shows our commitment to browser-based virtual worlds,” said Michael E. Levine President and CEO of Pileated Pictures. “Hasbro’s support and collaborative spirit allowed us to make a ‘next-generation’ product and we look forward to expanding LITTLEST PET SHOP VIPs in the months to come.”

“We’ve been amazed at the ability of Pileated to deliver compelling play beyond our expectations, while under a tight deadline,” said Mary Jane Brown, Senior Internet Marketing Manager for Hasbro. “This is an extremely competitive marketplace, and we needed something that was not only instantly fun for kids, but also delivered on schedule. Pileated’s creative and technological capabilities really delivered for Hasbro.”

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