news\ Jul 8, 2013 at 7:00 pm

Paper Toss developer Backflip sells majority stake to Hasbro

Paper Toss

Backflip Studios has just sold a majority stake to toy and board game company Hasbro.

Chief executive officer and founder Julian Farrior made the announcement today on the developer's website. Farrior confirmed that the studio will remain in Boulder, Colorado and keep the same management team.

"In addition to producing original new titles and updating popular favorites, we will now have access to Hasbro’s catalog of well-known brands for future mobile development," said Farrior. "We will proceed with our long held strategy of building a large and active network of satisfied users through compelling gameplay."

Those brands include Monopoly, Magic: The Gathering, Dungeons & Dragons, and many more. Hasbro collaborates with Zynga, owns Wizards of the Coast, and is the toy licensee for Angry Birds. I can see why Backflip jumped at the opportunity — it's full of possibilities.

"We started this company because we love making games and we saw a tremendous opportunity in mobile," said Farrior. "Since the beginning, we have prioritized creating the highest quality product, innovating as the medium evolves and making sure our users are happy. We will remain true to this vision going forward."

Backflip has made titles such as the office game Paper Toss, which has achieved over 100 million downloads since its June 2009 release, and the also successful DragonVale, where players raise dragons and build park attractions around them.

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Stephanie Carmichael Twitter: @wita
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