Over 50% of U.S. homes own at least one Apple product
A new study from CNBC's All-America Economic Survey has revealed that over half of all U.S. households own at least one Apple product. To put it in perspective, over 55 million homes have at least one iPod, iPhone, iPad, or Mac computer, with an average of 1.6 Apple products per home.
Apple's American household presence doesn't stop there, however. Almost one-quarter of the households that already own an Apple product plan to buy at least one more in the next year.
“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” said vice president of Hart Research Associates Jay Campbell. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”
As for those who don't own any Apple products, well they will soon. One-in-10 homes that don't own any Apple electronics plan on purchasing an iPad, iPod, iPhone, or Mac in the next year.
So who are these Apple fanboys? The survey shows that approximately 63% of those in the 18-to-34 age and 35-49 age groups consider themselves "Apple users". As you get older, that number significantly drops. 50% of those in the 50-64 age group claim to be Apple users, while only 26% of those 65 and older use Apple products.
The survey also reveals that families with higher income tend to own more Apple products. Only 28% of those making less than $30,000 a year own at least one, while 77% of those who earn more than $75,000 own at least one. In addition, those in the higher income brackets own, on average, about three Apple devices, compared with 0.6 for lower-income homes.
61% of households with children own Apple devices, compared to 48% of homes without kids. What does this signify? A bright future for Apple. And that parents hate parenting and would rather keep their children busy with electronics.
And because it's an election year let's add some political debate to the Apple fire. Unlike politics, Apple products seems to be some grounds on which Republicans and Democrats can agree on. About 56% of the members of each party own at least one. However, 26% of Democrats plan to buy an Apple product in the next 12 months, while only 19% of Republicans. What does this signify? A long year of nonstop political commercials with candidates slandering each other, pointless political debates, and more success for Apple.
The poll of 836 Americans was conducted by Hart Research Associates along with Bill McInturff via landline and cell phone from March 19th to March 22nd. The margin of error is plus or minus 3.4%.
Apple recently released the new iPad, or the iPad 3, nearly two weeks ago. In only four days, customers purchased more than 3 million units of the new iPad, making it the most successful launch in the device's history.
“Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday," said Philip Schiller, senior vice president of worldwide marketing.