Oculus Rift won't be a 'rich person's toy'
The makers of Oculus Rift are still settling on a price for their virtual reality headset, but they want it to be affordable.
"[Price] is to be determined, but what I've always said is that if VR isn't affordable it might as well not exist for most people," creator Palmer Luckey told GI.biz.
"We're not looking to make a rich person's toy, we're not looking to make a research tool. We want to make a consumer VR headset that pretty much anyone can afford."
The Oculus Rift could cost around $300, which is currently what the development kits run for. That's cheaper than the PlayStation 4 ($400) and the Xbox One ($500). Sony is expected to debut its own virtual reality display for the PS4 at the Game Developers Conference later this month.
"You can't sell an expensive piece of hardware and expect tons of content to show up," Luckey said. "We're not doing market research around what's the breaking point for people to buy a VR headset; we're just trying to sell it as cheap as we can while still existing as a company."