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No.1 Draft Pick Blake Griffin Named Cover Athlete Of EA Sports NCAA Basketball 10

June 23, 2009

PROJECTED NO.1 DRAFT PICK BLAKE GRIFFIN NAMED COVER ATHLETE OF EA SPORTS NCAA BASKETBALL 10

Game Brings Added Depth to Team Styles of Play and Authenticity

Electronic Arts Inc. announced today that Blake Griffin, former Oklahoma Sooner and the projected top pick in the 2009 NBA Draft, will be the new face of EA SPORTS™ NCAA Basketball 10. Griffin has an explosive presence, exciting college stadiums with massive dunks, huge blocks, and aggressive rebounds, and was a natural choice to represent the college game as cover athlete for NCAA Basketball 10. Griffin is the consensus national Player of the Year, winning the Big 12, Associated Press, Naismith, Sporting News, and John Wooden Player of the Year awards, and led his team to an Elite Eight appearance in the 2009 March Madness Tournament, where they lost to eventual champions, UNC. The 2009 NBA Draft is presented by EA SPORTS.

“Seeing myself on the cover of NCAA Basketball 10 is such a great tribute to my time at Oklahoma,” said Griffin. “I loved playing in front of passionate fans and competing against some of the best schools in the country. Now I am looking forward to competing at the next level against the best players in the world.”

NCAA Basketball 10 brings the emotion, intensity, and spirit of college basketball by capturing every detail in the stadium, from cheerleaders and mascots to wild crowds and real NCAA Basketball announcers. NCAA Basketball 10 builds on a new game engine introduced last year, refining and improving core gameplay functions, and adding more depth to the popular ‘styles of play’ and ‘set your tempo’ features, making NCAA Basketball 10 a strategic and entirely unique basketball gameplay experience.

NCAA Basketball 10, which is licensed by The Collegiate Licensing Company, is currently in development under the EA SPORTS brand by EA Canada in Vancouver, B.C., and will be available in North America this holiday season. The game will be available for the PLAYSTATION®3 computer entertainment system, and Xbox 360® video game and entertainment system from Microsoft. The game is not yet rated by the ESRB. For more information, log onto www.easports.com/ncaabasketball10 

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and Tiger Woods PGA TOUR®.

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