Nintendo Launches New ‘Touch Generations’ Brand for Nontraditional DS Games

May 30, 2006

Nintendo Launches New ‘Touch
Generations’ Brand for Nontraditional DS Games

Casual Games Appeal to a Wider
Audience

Starting in June, Nintendo will
begin branding its more casual Nintendo DS(TM) titles under the new Touch
Generations label. The Touch Generations brand will include titles that anyone
can pick up and play, even with little or no experience with video games. It
represents one of the many ways that Nintendo is making it easy for new
demographics of people to be introduced to video games. Three new games,
including a second brain-training game, will be added to the Touch Generations
category in June.

 "We remain committed to
turning video games into an inclusive mass medium that everyone can enjoy," says
George Harrison, Nintendo of America’s senior vice president of marketing and
corporate communications. "Touch Generations will help novices and newcomers
identify the fun and uniquely engaging experiences that are available only on
Nintendo DS." These current and upcoming games will be identified by a
distinctive logo, and will help non-gamers and casual gamers quickly identify
which games might be appropriate for them. Touch Generations will be one element
of Nintendo’s multimillion-dollar campaign to get more and more people
interested in video games.

The first seven titles in the Touch
Generations brand include the following upcoming games:

  • Big Brain Academy(TM) (launches
    June 5): The second title in the brain-training series tests players in five
    areas: thinking, memorization, computation, analysis and identification.

  • Magnetica(TM) (launches June 5): A
    simple puzzle game challenges players to connect and eliminate like-colored
    marbles before they reach the  goal.

  • Sudoku Gridmaster (launches June
    26): This version of the wildly popular puzzle grid features more than 400
    sudoku puzzles, all of which were hand-picked by the original creators of
    sudoku.

Touch Generations also will include
the following already-released titles:

  • Brain Age(TM): Train Your Brain in
    Minutes a Day (launched April 17): More than 5 million people around the world
    test their brains daily in areas like math, counting, reading and
    memorization. Many purchasers include older people who had never previously
    played a video game.

  • Nintendogs(TM) (launched Aug. 22,
    2005): The hugely popular puppy simulation and communication program lets
    users pet their pups using the touch screen and teach them commands using the
    microphone.

  • Tetris(R) DS (launched March 20):
    Nintendo’s greatest characters team up with one of the most popular puzzle
    games of all time.

  • True Swing Golf (launched Jan.
    23): In this realistic golf game, players simply slide the stylus across the
    touch screen to strike the ball and
    send it flying.

Touch Generations titles can be
enjoyed by hard-core gamers and beginners alike, as evidenced by the positive
reviews the gaming media have given to many of these titles. But as Nintendo
adds new titles to the Touch Generations category, the two groups will be able
to come together and identify their common ground.