Nexon America Revenues Up 42 Percent
Nexon America has announced a 42 percent jump in revenues for the fourth quarter of 2010.
The increase has been primarily attributed to the Big Bang expansion for MapleStory, which nearly doubled the concurrent user record by logging 136K players at once.
“It was a tremendous fourth quarter and year for Nexon and MapleStory’s Big Bang had a lot to do with it,” said Nexon America CEO Daniel Kim. “Nexon has perfected a formula for gameplay with a business model that attracts players and keeps them loyal. Players don’t have to pay a cent to enjoy Nexon’s games, but our players who do pay to enhance their gameplay experience tend to spend more than the typical social gamer or subscription-based game player. Evidence of the success of this formula was seen with the release of the Big Bang expansion and the resulting increase in concurrent players and revenues.”
Nexon has not released the actual numbers, but the company is one of the few profitable MMO publishers in the United States, so a 42 percent jump is undoubtedly substantial.