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New Year, New LUXOR for Nintendo Wii

January 8, 2008

New Year, New LUXOR for Nintendo Wii

MumboJumbo’s Egyptian action-shooter puzzle game launched for Wii format

One of the most popular casual games is now available for the most popular console. Dallas-based casual game developer MumboJumbo launched LUXOR Pharaoh’s Challenge today, its first game for the Nintendo Wii™ system.

The Nintendo Wii takes LUXOR action to a whole new level by allowing the player to become even more involved in the Egyptian-themed game by taking over control of the scarab shooter. The game that brings pyramids, temples and the marvels of ancient Egypt to life was previously launched for the Sony PSP® (PlayStation®Portable) and Nintendo DS™ in December and the PlayStation®2 in November.

LUXOR: Pharaoh’s Challenge for the Wii has an MSRP of $39.99 and will arrive at national retailers on the heels of a very successful holiday season for Nintendo’s Wii. According to Amazon.com, Wii products dominated five out of the top ten slots for best sellers in their video games category, while market researchers at VG Chartz report that 8.38 million Wii units have been sold in the U.S., with a total of 19.35 million sold worldwide, thus making Wii the number one selling console currently.

Since the LUXOR franchise first launched in 2005, the games have been downloaded more than 65 million times worldwide and have sold more than 500,000 units at retailers nationwide. The game’s popularity is a prime example of the expansion of the casual game industry, which is growing at a pace of 20 percent a year according to the Casual Games Association.

“It seemed only appropriate that our first game for the Nintendo Wii would be our franchise title, LUXOR,” said Mark Cottam, CEO of MumboJumbo. “The enhanced game play and beautiful graphics offered by Pharaoh’s Challenge will meld perfectly with the interaction offered by the Wii—prepare to become an addict!”

Winner of numerous awards, including being named the number one casual game of 2005, the franchise has been expanded with enhanced design quality and gameplay mechanics. LUXOR: Pharaoh’s Challenge, designed specifically for the gaming console, exposes players to perfectly rendered levels and exclusive features, including five sphere-pushing scarabs, a ranking system that progressively increases power-up effectiveness and 13 all-new blessings that can be activated to make any level manageable.

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