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New X Games Events Exclusively For Dirt 2

July 23, 2009

CODEMASTERS AND ESPN DELIVER ALL NEW X GAMES INTEGRATION EXCLUSIVELY FOR COLIN McRAE: DiRT 2

Three new X Games competitions to offer ultimate glory in all-action off-road racer

Codemasters, a leading developer and publisher of acclaimed racing video games, and ESPN’s X Games, today announced an agreement that will see three all-new X Games stages created and integrated exclusively in Colin McRae: DiRT 2, the sequel to the award-winning off-road racing title.

The three new stages – X Games America, X Games Europe and X Games Asia – will carry official X Games branding and infuse added realism by bringing the series’ unique action sports atmosphere to the game. Players will be able to compete in the X Games events by reaching landmark achievements within the game’s World Tour.

“With Colin McRae: DiRT 2 Codemasters has captured the essence of contemporary action sports racing, making the game a great platform to integrate the X Games brand and the look and feel of its global events,” said Rick Alessandri, ESPN Senior Vice President and Managing Director, X Games Franchise. “We’re excited that millions of players will have the opportunity to engage in the X Games environment both in the game and online.”

“We’ve been inspired by the flair, style and big event atmosphere of ESPN’s X Games series, which has switched on a new generation of action sports fans to rally and off-road racing.” said Gavin Raeburn, Senior Executive Producer, Codemasters. “It’s been incredible to work with them to shape a series of exclusive X Games integrations for Colin McRae: DiRT 2. Gamers will experience three major competitions that will make them feel like they’re really arrived on the world’s premiere racing stage, competing in front of thousands of fans in dramatic and spectacular stadium events.”

The X Games events will be headlined by off-road racing’s most famous and respected athletes including the multi medal-winning Subaru Rally Team USA driver Ken Block, Dave Mirra, Tanner Faust and Travis Pastrana. X Games 14 Rally Car Racing gold medallist, Pastrana competed with the late Colin McRae at X Games 12 (2006) before going on to feature in and lend his voice to the original Colin McRae: DiRT game, published in 2007.

Each X Games event will consist of two knockout rounds (quarters and semis) rounded off with a dramatic final held at spectacular locations including London (X Games Europe), Tokyo (X Games Asia) and Los Angeles (X Games America). The X Games America competition is identified from the very start of the game as the pinnacle event in Colin McRae: DiRT 2’s racing world and the ultimate test for any off-road racer.

Colin McRae: DiRT 2 will be shipping on September 8th in North America and release on September 10th across EPAC territories with a UK street date of September 11th. The game will be published for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system, Wii™, Nintendo DS™ and PSP® (PlayStation®Portable) system with a Games For Windows® LIVE edition, supporting DirectX 11, to follow. Get ready for the ultimate off-road competition online at www.dirt2game.com 

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