NCsoft's 'Discover Lineage II' website scoops award
December 9, 2008
NCSOFT'S 'DISCOVER LINEAGE II' WEBSITE SCOOPS AWARD AT THE 2008 DIGITAL MEDIA AWARDS: SOUTH
NCsoft, the world’s premier publisher and developer of massively multiplayer online (MMO) games, has won the award for 'Outstanding Digital Design' for its Discover Lineage II website, in the Digital Media Awards: South (DiMA:S). The site was nominated in recognition of its high impact and engaging design, coupled with an immersive, interactive experience - two qualities associated with the Lineage® II game world.
Discover Lineage II is designed to introduce new players into the epic Lineage II universe. Rather than focusing on mechanical game features, the site serves to present the unique selling points of the game within a familiar environment: an interactive storybook. In doing so, the site appeals to a broader gaming audience, and further reinforces NCsoft's commitment to developing a more accessible game experience.
"I'm delighted that the Discover Lineage II site has received this recognition. It was a real challenge to condense a game world as rich and vast as this, into a fun and immersive 10 minute microsite experience" said Mirko Gozzo, Marketing Director, Europe for NCsoft West.
Discover Lineage II was developed in-house at NCsoft and was rolled out in 11 languages in April, 2008.
To find out more about the site, please visit www.DiscoverLineage2.com