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NBA 2K10 Demo Now Available for Download on Xbox LIVE Marketplace

September 29, 2009

NBA® 2K10 Demo Now Available for Download on Xbox LIVE Marketplace

2K Sports today announced that a free demo of NBA® 2K10 is now available for download exclusively on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The demo will offer fans an opportunity to relive this past season's exciting NBA Finals and play in a four minute quarter as either the Orlando Magic or Los Angeles Lakers at the stunningly accurate virtual Staples Center in Los Angeles. A demo on PlayStation®Network will follow shortly. 

NBA 2K10 raises the bar for authenticity this year with groundbreaking new features:

NBA Today:

Real world matchups, news and stats automatically stream right into the game.  NBA Today keeps commentary and overlays fresh and up to date based on what is really happening in the NBA.  

My Player:

Giving fans what they have long requested, the all-new My Player career mode allows fans to create their own ultimate NBA player and guide his every career move.  Players start as an undrafted rookie in the Summer Circuit, and if their skills become advanced enough, they may get an invite to participate in an NBA team's training camp or end up in the NBA Development League. The road to being an NBA star is a long and hard battle, and each player has the opportunity to create their own unique experience making it to the league.

The Association:

The Association strives to be the best franchise mode in sports video games. Full incorporation of the NBA Development League and the ability to control all 30 NBA teams at once, including restricted free agency, real-time practice, an all-new player progression system, and a host of other enhancements gives NBA 2K10 players the tools to rule the court and lead their team to victory. 

Crews:

Crews, a new online feature, allows dedicated online players to round up their friends and build the ultimate squad using either created players from My Player or an actual NBA team.  Players can go online and battle other Crews for bragging rights and progression points as they try to climb their way to the top of the Crew leaderboard rankings. 

Signature Play:

Signature Play pulls together all of NBA 2K's player Signature Styles and adds in all-new Signature Tendencies and facial expressions, creating NBA 2K10 teams that play and react like their real life counterparts for an unbelievably realistic NBA experience.  Improved easy-to-use offensive controls for dribbling and post game let players pull off ankle breaking IsoMotionTM moves and dominate from the perimeter to the paint.  Gamers can shut down teams like never before with innovative defensive controls that allow you to shadow your opponent's every move, deny position off-ball, and even select different approaches to contest shots.  

Developed by 2K Sports' Visual Concepts studio, NBA 2K10 is rated E for Everyone by the ESRB and will be available on October 6th for Xbox 360, PlayStation®3 computer entertainment system, PlayStation®2 computer entertainment system, and PSP® (PlayStation®Portable) system.  NBA 2K10 ships to retailers for Windows PC on October 12th and WiiTM system from Nintendo on October 19th.  For more information, please visit www.2ksports.com/games/nba2k10.

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